For the past 7+ years, I've partnered with SaaS, MarTech, and FinTech teams to write and fix the pages, articles, and flows that turn traffic into revenue. Here's how I think about the work, and what it's like to work with me.
The unfiltered path from a curious blogger to a B2B SaaS copywriter clients trust with their pipeline.
Started a blog with no plan and no niche, just curiosity about what happens when you publish something online. That's where the habit of writing every day started.
My first taste of internet money was creating multiple email IDs for $10 a batch. Not glamorous, but it proved a stranger would pay for something I built.
When the world went online during COVID, I tried every social platform going. Eventually I stopped spreading thin and got serious about one: LinkedIn. That's where every client I currently work with found me.
I took Ryan Law's editing and thought leadership course, and it changed how I think about a draft. Editing isn't polishing sentences, it's shaping content to hit a specific business goal.
From $10 for email IDs to writing for HubSpot, WordPress, Userpilot, ClickUp, Backlinko, and Kinsta, among others. I now charge roughly 100 times what I did when I started, for output built to sell, not just read.
It still surprises me that everything I picked up along the way now brings sales to the businesses I write for.
Trusted by teams at
Most B2B SaaS content gets written to fill a calendar. Mine gets written to move a specific buyer from "still researching" to "ready to talk to sales." That starts with your product, not a keyword list.
I focus exclusively on B2B SaaS, MarTech, and FinTech. That means I already understand your buyer, your sales cycle, and the objections that come up on a demo call, so I don't burn your time explaining the basics back to you.
Every project starts with independent interviews with your SMEs, a clear brief you approve before I write a word, and a draft built around your brand voice, not a generic template that could belong to any SaaS company.
My goal is simple. Make your job easier, and your pipeline fuller.
Proof, not promises
The non-negotiables behind every brief, no matter the client or the deadline.
I get hands-on with your product and talk to your SMEs before I write a single line. Hand me a rough brief or a product walkthrough, and I'll do the digging myself.
I use AI to speed up research, brainstorming, and early drafts. Every sentence still gets edited by hand for accuracy, voice, and whether it actually moves your buyer forward.
No safe, please-everyone messaging. I write defensible, specific claims that a review committee can't water down into nothing.
Project-based pricing, not per-word, so there's no incentive to pad a draft to hit a count. A clear brief upfront means most projects wrap in two rounds of revisions, not six.
Shubham is a terrific marketing copywriter and has been vital to our team on our SEO and product awareness campaigns. Shubham has assisted in writing product mentions to help increase the brand visibility of HubSpot's tools and products in both our internal blog as well as our link-building campaigns with external partners.
What impressed me most about Shubham was his ability to quickly adapt and excel. He mastered our HubSpot tone of voice, gained a deep understanding of our products and their features, and communicated complex concepts effortlessly in his writing. This allowed us to successfully scale our SEO strategy and make a meaningful impact on demand generation.
Shubham is reliable, adaptable, and works well within structured processes. He followed our SOPs, used our internal tools effectively, and consistently incorporated feedback into his work. Shubham would be a good fit for teams looking for a writer who can work within established systems, follow documented processes, and collaborate smoothly across stakeholders.
Tell me about your product and your goals. I'll tell you honestly whether I'm the right fit.
