Services | Shubham Davey
Services

Content built to convert, not just to publish.

I write BoFu articles, comparison content, and content refreshes for B2B SaaS teams tired of feature-heavy copy, AI-spun freelancer drafts, and writers who need a 10-page brief just to get started.

7+
Years experience
320+
Articles published/updated
10+
Happy clients
30+
Articles ranking on page #1
Pricing

Pick the service that matches your bottleneck

Flat, project-based rates. No per-word padding, no surprise scope creep.

Blind Spots Best for blogs that rank but don't convert readers into leads
$750/article

I find the topics missing from your blog, the ones your buyers are already searching for, and write the piece that should have existed months ago.

  • Topic pulled from real gaps in your existing content, not a generic calendar
  • Reader intent mapped before a single word is written
  • Brief shared and angle approved before the draft starts
  • Sources pulled from real search queries and buyer language, not keyword tools
  • Two rounds of revisions included
See how it works →
BoFu Copywriting Best for teams where sales says leads from content aren't closing
$650/article

Bottom-of-funnel articles built for a reader who's already comparing, not browsing, so the page does the selling your sales team doesn't have time for.

  • Written for comparison, not browsing
  • Covers a specific stage of the buyer's journey
  • Includes a product-led section tied to a real objection
  • CTA matches the next logical step in your funnel
  • Two rounds of revisions included
See what's included →
Content Update Best for posts stuck on page 2 that haven't moved in 6 months
$500/piece

Most "almost-ranked" content doesn't need a rewrite. It needs a diagnosis. I fix what's actually holding it back.

  • Optimized for readability
  • Search intent realignment
  • Fact-check and link hygiene
  • CTAs aligned with your current product roadmap
  • Two rounds of revisions included
Start with a refresh →
Retainers

Prefer predictable output over one-off projects?

Month-to-month, no long-term contracts. Strategy, writing, and ongoing collaboration in a single monthly rate.

Strategy Only Best for teams with in-house writers who need direction, not more hands
$1,400/mo

No writing included. I map the gaps and hand your team a clear, prioritized plan to execute against.

  • Monthly strategy call
  • Topic gap-mapping
  • Keyword and AI-search intent research
  • Detailed content briefs
  • Editorial calendar management
Book a call →
Content Pipeline Best for teams who want steady output without managing production
$2,400/mo

Everything in Strategy Only, plus a consistent stream of BoFu and comparison articles, produced and reviewed every month.

  • 3 to 4 BoFu or comparison articles per month
  • SME interviews
  • One round of revisions
  • Monthly pipeline and ranking review
Book a call →
Full Pipeline Best for teams scaling content as a core growth channel
$4,200/mo

Everything in Content Pipeline, at higher volume, plus the thought leadership and audits that keep the whole content program honest.

  • 6+ pieces per month, mixing new articles and content refreshes
  • One founder-voice thought leadership piece per month
  • Quarterly content and positioning audit
Book a call →
Why work with me

The problems that make editors hire a freelancer, then regret it

Most of what's broken about outsourced content isn't the writing. It's what happens before and after the draft lands in your inbox.

No AI-spun drafts

Every piece is 100% human-written, backed by real research and your product's actual workflows. Not a rephrased blog post wearing a byline.

No 10-page brief required

Send a rough outline, a screen recording, or a messy Slack thread. I'll turn it into a structured, on-strategy draft without the back-and-forth.

Flat rates, not padded word counts

I'm not paid by the word, so I have no incentive to pad. Every sentence earns its place, or it gets cut before you ever see the draft.

Technical accuracy without the jargon

I understand product architecture well enough to write for developers and executives, without turning your homepage into an engineering manual.

Process

How we work together

A predictable, zero-friction process designed for busy content leads.

1

The Brief

We start with a clear, concise alignment on your target keyword, search intent, product angle, and the specific buyer persona we are speaking to.

2

Deep Research

I analyze the SERPs, uncover content gaps, and conduct independent interviews with your internal SMEs to gather unique, expert-led insights.

3

The Draft

You receive a clean, fully formatted draft in Google Docs. It's written with your brand guidelines, internal links, and a conversion-focused narrative built in.

4

Polish & Ship

We complete up to two rounds of asynchronous revisions. Once approved, you have an asset that is completely ready to be uploaded to your CMS.

What content leads say about my work

10+
Happy clients who keep coming back
HubSpot

Shubham is a terrific marketing copywriter and has been vital to our team on our SEO and product awareness campaigns. Shubham has assisted in writing product mentions to help increase the brand visibility of HubSpot's tools and products in both our internal blog as well as our link-building campaigns with external partners.

Tony Minh Do
Tony Minh Do
Senior Marketing Manager, HubSpot
Ex-HubSpot

What impressed me most about Shubham was his ability to quickly adapt and excel. He mastered our HubSpot tone of voice, gained a deep understanding of our products and their features, and communicated complex concepts effortlessly in his writing. This allowed us to successfully scale our SEO strategy and make a meaningful impact on demand generation.

Autumn Witter
Autumn Witter
Marketing Manager, Ex-HubSpot
Userpilot

Shubham is reliable, adaptable, and works well within structured processes. He followed our SOPs, used our internal tools effectively, and consistently incorporated feedback into his work. Shubham would be a good fit for teams looking for a writer who can work within established systems, follow documented processes, and collaborate smoothly across stakeholders.

Sophie Grigoryan
Sophie Grigoryan
Content Manager, Userpilot
FAQ

Questions you're probably asking right now

Which service is right for me?

If you have decent traffic but weak conversion, start with BoFu Copywriting. If a whole topic area is missing from your blog, start with Blind Spots. If you have old content stuck on page 2, start with Content Update. Not sure? Book a call and I'll tell you honestly, even if that means recommending you start smaller than you planned.

Do you only write for B2B SaaS?

Yes. By exclusively focusing on B2B SaaS, MarTech, and FinTech spaces, I don't waste time trying to understand fundamental industry concepts. I already know your audience, which allows me to jump straight into product strategy and advanced messaging.

Do you use AI to write your content?

I use AI strictly as an assistant for outlining, analyzing large datasets, and basic SERP ideation. All the actual writing, SME interviewing, narrative weaving, and brand-voice matching is done 100% by me to ensure high quality and originality.

What is your typical turnaround time?

For a standard 1,500-word SEO or BoFu article, my turnaround time is typically 5 to 7 business days from the moment the brief is approved. If SME interviews are required, timelines may adjust based on their availability.

How do revisions work?

Every piece includes up to two rounds of revisions. You leave comments directly in the Google Doc, and I typically resolve them within 48 hours. Because of the heavy research phase upfront, most pieces require minimal structural changes.

Ready to fix your funnel?

Book a 10-minute call. I'll tell you honestly which service, if any, is worth your budget right now.