Content built to convert, not just to publish.
I write BoFu articles, comparison content, and content refreshes for B2B SaaS teams tired of feature-heavy copy, AI-spun freelancer drafts, and writers who need a 10-page brief just to get started.
Why Not Just Use ChatGPT?
Good question. Try it yourself before you take my word for it.
That's the ceiling, not the floor.
A prompt gets you words on a page in five seconds. It can't interview your SMEs, pull the specific proof a skeptical buyer needs to believe you, or explain why your last three deals actually closed. That's where a strategist starts and a chatbot stops.
If you want the version that actually gets read, remembered, and acted on, let's talk.
Book a callPick the service that matches your bottleneck
Flat, project-based rates. No per-word padding, no surprise scope creep.
I find the topics missing from your blog, the ones your buyers are already searching for, and write the piece that should have existed months ago.
- Topic pulled from real gaps in your existing content, not a generic calendar
- Reader intent mapped before a single word is written
- Brief shared and angle approved before the draft starts
- Sources pulled from real search queries and buyer language, not keyword tools
- Target keyword mapped to real search intent
- SEO-optimized title tag and meta description
- Internal links to relevant pages on your site
- Two rounds of revisions included
Bottom-of-funnel articles built for a reader who's already comparing, not browsing, so the page does the selling your sales team doesn't have time for.
- Written for comparison, not browsing
- Covers a specific stage of the buyer's journey
- Includes a product-led section tied to a real objection
- CTA matches the next logical step in your funnel
- On-page SEO: optimized title tag, meta description, and header structure
- Internal linking to related product and comparison pages
- Two rounds of revisions included
Most "almost-ranked" content doesn't need a rewrite. It needs a diagnosis. I fix what's actually holding it back.
- Optimized for readability
- Search intent realignment
- Fact-check and link hygiene
- Refreshed title tag and meta description
- Keyword cannibalization check against your existing content
- CTAs aligned with your current product roadmap
- Two rounds of revisions included
Prefer predictable output over one-off projects?
Month-to-month, no long-term contracts. Strategy, writing, and ongoing collaboration in a single monthly rate.
No writing included. I map the gaps and hand your team a clear, prioritized plan to execute against.
- Monthly strategy call
- Topic gap-mapping
- Keyword and AI-search intent research
- SEO audit and keyword gap report
- Internal linking strategy document for your team to implement
- Detailed content briefs
- Editorial calendar management
Everything in Strategy Only, plus a consistent stream of BoFu and comparison articles, produced and reviewed every month.
- 3 to 4 BoFu or comparison articles per month
- SME interviews
- On-page SEO on every article: title tag, meta description, header structure
- Internal linking mapped across your content pipeline
- One round of revisions
- Monthly pipeline and ranking review
Everything in Content Pipeline, at higher volume, plus the thought leadership and audits that keep the whole content program honest.
- 4+ pieces per month, mixing new articles and content refreshes
- One founder-voice thought leadership piece per month
- Site-wide internal linking strategy
- Quarterly content, positioning, and technical SEO audit
The problems that make editors hire a freelancer, then regret it
Most of what's broken about outsourced content isn't the writing. It's what happens before and after the draft lands in your inbox.
No AI-spun drafts
Every piece is 100% human-written, backed by real research and your product's actual workflows. Not a rephrased blog post wearing a byline.
No 10-page brief required
Send a rough outline, a screen recording, or a messy Slack thread. I'll turn it into a structured, on-strategy draft without the back-and-forth.
Flat rates, not padded word counts
I'm not paid by the word, so I have no incentive to pad. Every sentence earns its place, or it gets cut before you ever see the draft.
Technical accuracy without the jargon
I understand product architecture well enough to write for developers and executives, without turning your homepage into an engineering manual.
AI Is Only As Good As The Prompt Behind It
A chatbot can draft a paragraph in five seconds. Writing the prompt that makes it worth publishing takes a lot longer.
Most B2B SaaS teams don't have a prompting problem. They have a research problem. You can't prompt a chatbot to write in language you haven't pulled from real sales calls and the private communities where most buying decisions now happen before anyone lands on your homepage. You can't prompt it to cut the techno gobbledygook your engineers insist on, or know which specific proof point stops a skeptical buyer inside that first three-second skim.
If you already have that research, that language, and the editing eye to apply it, a chatbot might genuinely get you most of the way there. If you don't, that gap, not the drafting, is what you're paying me to close.
How we work together
A predictable, zero-friction process designed for busy content leads.
The Brief
We start with a clear, concise alignment on your target keyword, search intent, product angle, and the specific buyer persona we are speaking to.
Deep Research
I analyze the SERPs, uncover content gaps, and conduct independent interviews with your internal SMEs to gather unique, expert-led insights.
The Draft
You receive a clean, fully formatted draft in Google Docs. It's written with your brand guidelines, internal links, and a conversion-focused narrative built in.
Polish & Ship
We complete up to two rounds of asynchronous revisions. Once approved, you have an asset that is completely ready to be uploaded to your CMS.
What content leads say about my work
Shubham is a terrific marketing copywriter and has been vital to our team on our SEO and product awareness campaigns. Shubham has assisted in writing product mentions to help increase the brand visibility of HubSpot's tools and products in both our internal blog as well as our link-building campaigns with external partners.
What impressed me most about Shubham was his ability to quickly adapt and excel. He mastered our HubSpot tone of voice, gained a deep understanding of our products and their features, and communicated complex concepts effortlessly in his writing. This allowed us to successfully scale our SEO strategy and make a meaningful impact on demand generation.
Shubham is reliable, adaptable, and works well within structured processes. He followed our SOPs, used our internal tools effectively, and consistently incorporated feedback into his work. Shubham would be a good fit for teams looking for a writer who can work within established systems, follow documented processes, and collaborate smoothly across stakeholders.
Questions you're probably asking right now
Which service is right for me?
If you have decent traffic but weak conversion, start with BoFu Copywriting. If a whole topic area is missing from your blog, start with Blind Spots. If you have old content stuck on page 2, start with Content Update. Not sure? Book a call and I'll tell you honestly, even if that means recommending you start smaller than you planned.
Do you only write for B2B SaaS?
Yes. By exclusively focusing on B2B SaaS, MarTech, and FinTech spaces, I don't waste time trying to understand fundamental industry concepts. I already know your audience, which allows me to jump straight into product strategy and advanced messaging.
Do you use AI to write your content?
I use AI strictly as an assistant for outlining, analyzing large datasets, and basic SERP ideation. All the actual writing, SME interviewing, narrative weaving, and brand-voice matching is done 100% by me to ensure high quality and originality.
What is your typical turnaround time?
For a standard 1,500-word SEO or BoFu article, my turnaround time is typically 5 to 7 business days from the moment the brief is approved. If SME interviews are required, timelines may adjust based on their availability.
How do revisions work?
Every piece includes up to two rounds of revisions. You leave comments directly in the Google Doc, and I typically resolve them within 48 hours. Because of the heavy research phase upfront, most pieces require minimal structural changes.
Ready to fix your funnel?
Book a 10-minute call. I'll tell you honestly which service, if any, is worth your budget right now.