Table of Contents
TL;DR & Summary
Are you struggling to rank high in search engine results? It’s because you’re not putting your audience first.
In this issue, we’ll discuss how to implement an audience first SEO strategy and rank higher in search engine results.
The problem with the content marketing efforts that most startups and individuals incorporate is that they focus too much on optimizing a page for search engines which has nothing to do with you publish your content.
It’s not the search engines that are going to buy your products/services. The goal shouldn’t be to get more traffic. Instead, the goal should be to make money with whatever traffic you get from search.
By the end of this issue, you will be able to:
- Understand the importance of audience first SEO strategy.
- Identify your audience and create buyer personas.
- Use your audience insights to optimize your content.
Many people still make the mistake of focusing solely on search engine algorithms, without considering the user experience & what their audience cares about the most.
Startups create product centric content that has search volume but how often would the target audience search for those term in their day to day lives? This is the problem, and it sucks.
By implementing an audience first SEO strategy, you can improve your website’s user experience and make it more engaging. People aren’t doing it the right way because they don’t know how to start. But with the right strategy, you can boost your website’s engagement and conversion rates.
That’s the point – conversion rate. What’s the point of getting a million views when nobody buy anything from you?
Why audience first SEO strategy is important (especially in 2023)
The primary reason why audience first SEO strategy is important is that it helps you cater your target audience better. When you create content that your audience is search for (even though ), they are more likely to engage with it and share it with others.
Here are some reasons why people struggle with implementing an audience first SEO strategy:
- They don’t know how to identify their audience.
- They don’t understand how to create buyer personas.
- They don’t know how to optimize their content based on their audience insights.
But don’t worry, I’ve got you covered.
Let me share 3 easy steps to implement audience first SEO
Step 1: Identify your audience and create buyer personas
To implement an audience first SEO strategy, it is crucial to identify your target audience. Analyze your website’s traffic and social media demographics to understand who is currently engaging with your content.
This will help you create buyer personas, which are fictional representations of your ideal customers.
These personas should include information about your audience’s interests, goals, and pain points.
For example, if you run an e-commerce store that sells outdoor gear, you may identify your target audience as adventure seekers who enjoy hiking, camping, and other outdoor activities.
Your buyer persona may include details such as their age, gender, location, income, and preferred social media platforms.
This information can then be used to create content that speaks directly to your target audience’s interests and needs.
Step 2: Use your audience insights to optimize your content
After identifying your target audience and creating buyer personas, it’s essential to create content that addresses their specific pain points and provides solutions to their problems.
This approach helps your website to stand out from the competition and gain more visibility in search engine results.
For instance, if you’re a startup selling organic pet food, your audience consist of pet owners who’re obsessed with natural and healthy ingredients for their pets. That’s all they search for most of the times.
In this case, your content should focus on ‘educating’ pet owners about the benefits of organic pet food and addressing any concerns they may have about the quality of the ingredients in other pet food products.
Since you’re selling organic food for pets, you’r content marketing should revolve around every content category around pets you cater to. Pet owners are concerned about way more things than their pet’s food.
Using semantic keywords and clusters is also crucial to improving your website’s search engine visibility.
Step 3: Measure and improve your audience engagement
Finally, you need to measure and improve your audience engagement. You can use tools like Google Search Console to track your website’s traffic and conversion rates.
You can also monitor social media metrics like shares, and comments to see how your audience is engaging with your content. Based on this data, you can make improvements to your website and content to better serve your audience.
Remember, by putting your audience first, you can improve your website’s user experience, boost engagement rates, and rank higher in search engine results.
Think in terms of community and create content that directly caters to the collective needs of the community on the whole.
If maximum people in your community want to learn more about side affects of using your products, educate them. Nothing is 100% risk free. Be honest about it.
SEO this week (News Updates)
- Google plans to integrate Chat AI into Google search. An direct attack at Bing to secure their position.
- Learn how to not get discovered on Google (how Google kept their secret hidden)
Clickworthy resources (from LinkedIn, Twitter, YouTube & web)
Tools that you should know about
- Use Audiense to create a content marketing strategy using audience intelligence. Just one tool, enjoy.
Surf the AI Wave
- Slack gets ChatGPT powered assistance to help you be more productive.
If you’re looking forward to winning online, here’s how I can help:
- Sit with you 1-on-1 & create a content marketing strategy for your startup. Hire me for paid consulting.
- Write blogs, social posts, and emails for you. Get in touch here with queries (Please mention you found this email in the newsletter to get noticed quickly)
- Join my tribe on Twitter where I share SEO tips (every single day) & teaser of the next issue of Letters ByDavey.