One article on a question your readers typed into Google, that your blog still doesn't answer.
I find the gap in your current content first. I get your approval on the research-backed angle, then I write the final piece.
"We keep publishing but rankings aren't improving."
You're hitting your weekly content targets. You're shipping updates. But the needle isn't moving on new topics.
Keyword tools tell you what everyone else is already writing about. They don't tell you where your readers are getting frustrated because they can't find a straight answer.
You need content that does more than just sit on the blog. You need to prove to your manager that your budget is actually growing organic traffic.
SurveyMonkey built $200M in organic revenue by skipping the keyword tool entirely. Eli Schwartz asked users what they actually needed, and turned those answers into 276 bottom-of-funnel pages that converted buyers who were already ready to sign up.
"There are massive gaps for the kind of content people want online because too much of us are focused on writing content the keyword research tells us to write, rather than talking to people and asking them what they want." Eli Schwartz
Four things every piece includes
Real Topic Gaps
A topic selected from actual gaps in your existing content. I look at reader behavior, not just what a keyword tool suggests.
Pre-Draft Approval
I share a research-backed brief before I start the draft. You approve the angle and the data points first.
Reader-First Writing
A final article written specifically for reader intent. We prioritize helping the human reader over chasing raw search volume.
Revision Rounds
Two rounds of revisions are included. We make sure the voice matches your brand perfectly before it goes live.
Find the Gap
I analyze your blog's existing content against search queries to find exactly what your readers are missing.
Pitch the Topic
I pitch the specific topic and angle. You approve the brief so there are no surprises in the final draft.
Write the Article
I research and write the article. You get a publish-ready piece that fills a real void for your audience.
Who this is for
I work with content editors at B2B SaaS companies who publish regularly but aren't seeing results from new keywords.
If you're managing a blog for a company like HubSpot or Userpilot and need a reliable B2B SaaS copywriter to handle the research and the writing, this is for you.
Note: this service is not for teams that need high-volume, generic output. We focus on one high-impact topic at a time.
of B2B SaaS buyers state that bottom-of-the-funnel content is the most influential factor in their final purchase decision.
of organic conversions typically come from BoFu content, despite it making up less than 10% of total blog volume.
lower cost per lead (CPL) when targeting search intent gaps versus competing for broad, high-volume top-of-funnel keywords.
What content editors usually ask
How do you find the gap in my blog?
I go through your existing posts, check what your readers are searching for in your niche, and find the questions that keep coming up in search results but have no real answer on your blog. I don't use keyword volume as the main filter, I look for search intent your current content isn't meeting.
Do I get to approve the topic before you start writing?
Yes. I share the topic and a brief before writing a single word. You approve the angle, the reader it's written for, and the structure. Nothing moves forward without your sign-off.
What exactly do I receive at the end?
One publish-ready article written for the specific search intent we agreed on, with 2 rounds of revisions included. No loose ends, it goes straight to your editor or CMS.
How is this different from briefing a regular freelance writer?
With a regular writer, you bring the topic. With this service, finding the topic is part of the work. You don't need to know what's missing, that's what you're paying for.
How long does one article take?
Typically 7 to 10 business days from brief approval to first draft. If you have a deadline, mention it before we start and I'll tell you whether it's workable.
Know which topic your blog is missing?
Let's find it. Focusing on one high-impact topic at a time.