Key Takeaways

• Creating consistent, engaging content across social platforms is time-consuming and overwhelming.
• You don’t have to spend hours drowning in unwanted features that distract you each week.
• Use Typefully to schedule and repurpose your content without distractions.

Picture spending hours crafting the perfect blog post, only to see it fade into obscurity after a few days. That’s the reality for most SaaS owners – creating high-quality content that dies too soon.

You’re juggling product development, customer support, and marketing while your valuable insights gather dust. But what if each piece of content could work harder for you?

What if your blog posts, case studies, and product updates could reach 5x more people without creating anything new?

That’s where innovative content repurposing with Typefully comes in, turning your existing content into a steady stream of engagement across platforms.

This is what my Typefully’s calendar of scheduled posts looks like.

If you’re looking for a social media scheduling tool that does one thing and does it really well, this post is for you. I’ve used Typefully extensively for the past 3 years, and I feel qualified to talk about the good and bad about it.

Let’s dive in.

What is Typefully?

Typefully is an innovative AI-powered writing tool designed specifically for online business owners, particularly those in the SaaS sector. It streamlines creating, scheduling, and analyzing social media content, primarily for platforms like X (formerly Twitter) and LinkedIn.

With features such as AI-generated content suggestions and rewrites, Typefully helps you craft engaging posts that resonate with your audience.

The platform allows for distraction-free writing, enabling you to focus on delivering impactful messages. Additionally, Typefully’s robust analytics tools track engagement metrics, helping you refine your strategies and maximize your return on investment.

The best thing about Typefully is the minimalistic design and features that eliminate over-engineered distractions and help you focus on what matters the most, your content.

Scheduling and providing collaboration features in Typefully ensures that your team can work efficiently, maintaining a consistent online presence without the usual hassle of content management.

This makes it an essential tool for SaaS businesses looking to enhance their social media impact and grow their audience effectively.

Who Should Use Typefully?

If you publish long-form content on your blog or YouTube channel, repurposing and/or distributing it on micro-blogging platforms like X, LinkedIn, Threads, Blue Sky & Mastodon using Typefully will save much of your time.

If you want a simple, distraction-free interface that helps with automating your repurposing & distributing workflow, Typefully is the best option you can use.

Typefully Features I Love & Use Daily

#1 Collaboration

For those who ghostwrite social media content for clients, this feature is a lifesaver. You can share the link to draft and anyone with a free typefully account can leave comments.

#2 Easy Scheduling

I finish writing and scheduling 28 pieces of content spread across 18 months to promote one blog post in less than 2 hours. This means at any given point of time any day of the week, at least one of my published posts will be sailing in the feeds of my audience.

Read that again and think how powerful this can be for any business that finds it difficult to acquire paying customers.

I love the minimal design and easy-to-use interface. I get more done without getting distracted. The keyboard shortcuts are an absolute game-changer.

This means more outcomes with fewer mouse clicks.

Why Content Repurposing Matters?

For online businesses, time and money are priceless commodities.

Every piece of content you create represents a significant investment, yet many businesses let that content fade away after its initial release. This is where content repurposing comes into play.

By breathing new life into existing content, you can maximize its value and reach a broader audience without needing constant new creation.

Imagine transforming that insightful blog post into engaging social media snippets, eye-catching infographics, or short videos.

Each format appeals to different audience segments, ensuring your message resonates with more people.

This amplifies your reach and enhances your brand visibility across various platforms. Using a simple tool like Typefully makes this process even easier.

It allows you to quickly adapt and schedule your repurposed content, saving you time while maintaining a consistent online presence. You don’t need to be a seasoned marketer or have a massive following to benefit from this strategy.

With Typefully, you can effortlessly turn one piece of content into multiple formats, driving traffic back to your site and boosting your ROI.

Content repurposing is about distributing and not about recreating.

It empowers you to leverage what you’ve already created, turning it into a powerful asset that delivers results long after its initial publication.

Embrace this approach and watch your content’s impact grow exponentially.

What Users Like About Typefully?

• Powerful analytics dashboard for tracking tweet performance.
• AI-powered content optimization feature for improved post quality.
• User-friendly interface with a clean, distraction-free writing experience.
• Cross-posting capability to LinkedIn, expanding reach across platforms.
• Convenient Command Bar and keyboard shortcuts for efficient use.
• Better than Tweet Hunter and Hypefury.

What Users Disiked About Typefully?

• Pricing for the basic (non-free) version is slightly high for the market.
• Limited compatibility with some browsers (e.g., only works with Google Chrome, not Arc Browser).

Typefully’s Core Features for Business

With AI, content is no longer a differentiator; execution & distribution are. Typefully stands out by offering features that simplify content repurposing and management, enabling businesses to amplify their reach and ROI effortlessly.

#1 Content Creation and Management

Effective content creation is at the heart of any successful online business. Typefully streamlines this process, allowing you to focus on crafting engaging social posts without the hassle of complex features.

With its intuitive design, you can easily manage your content, ensuring a consistent and professional online presence.

#1.1 Clean, distraction-free writing interface for focused work

Typefully’s clean and distraction-free writing interface is designed to enhance your productivity. In a world filled with notifications and distractions, having a dedicated space to create content can make all the difference.

This minimalist approach lets you concentrate solely on your writing, helping you generate ideas and articulate your thoughts clearly. The focus mode eliminates unnecessary clutter, providing a serene environment where creativity can flourish.

You can see your drafts in real-time, making refining your messages easier before sharing them with your audience. This streamlined experience saves time and boosts your content’s quality, ensuring every post resonates with your audience.

#1.2 Cross-posting capabilities to LinkedIn and other platforms

Typefully simplifies the process of reaching diverse audiences through its cross-posting capabilities. Instead of creating separate content for each platform, you can publish your posts on multiple channels like LinkedIn and X (formerly Twitter) with just a few clicks.

This feature maximizes the value of your existing content by allowing it to reach different audience segments across various platforms.

Maintaining a consistent voice and message while adapting to each platform’s culture can enhance engagement and broaden your reach without additional effort.

This capability ensures your content works harder, driving traffic back to your leading site and increasing overall visibility.

#1.3 Smart scheduling system for optimal posting times

Time is crucial in social media marketing, and Typefully’s innovative scheduling system takes the guesswork out of when to post.

By analyzing engagement data, Typefully suggests optimal posting times tailored to your audience’s activity patterns.

You can schedule posts for maximum visibility and interaction without constantly monitoring social media. With automated scheduling, you can plan your content, ensuring a steady stream of posts that keep your audience engaged while freeing up time for other essential business tasks.

This strategic approach enhances engagement rates and significantly improves ROI by immediately ensuring every content reaches its intended audience.

#2 ROI-Focused Features

Even though content ideas are abundant, every post counts. But how do you know what’s working? That’s where ROI-focused tools come in. They help you see the impact of your content and make smart decisions about what to post next.

#2.1 Analytics dashboard for performance tracking

Imagine having a holistic view of all your posts, from most engaged to most shared posts, at your fingertips.

That’s what the Typefully’s analytics dashboard does. It’s like a control center for your online presence, giving you a bird’s-eye view of how your posts are doing across different platforms. This way, you can repeat success at your will.

Typefully’s dashboard lets you see which posts get the most likes, shares, and comments. You’ll know which topics resonate with your audience and which fall flat. It’s no longer just about vanity metrics.

Perhaps your Monday morning posts get less engagement than your Wednesday afternoon ones. These insights help you refine your content strategy without guesswork. But it’s not just about looking at numbers.

Typefully’s dashboard presents data in a way that’s easy to understand and act on. You don’t need to be a data scientist to use it. With clear visualizations and actionable insights, you can make informed decisions quickly.

The best part? You can use these insights to experiment and improve. Post consistently and let the system suggest the best to post based on your past engagement. It’s like having a personal social media marketing coach for your content strategy, helping you get better results with each post.

#2.2 AI-powered suggestions for content optimization

Have you ever stared at a blank screen, wondering what to write next? That’s where AI-powered suggestions come in handy. It’s like having a brilliant writing buddy who’s always full of ideas.

Typefully’s AI doesn’t just spit out generic content. It learns from your best-performing posts and your audience’s preferences.

Then, it suggests topics, headlines, and outlines likely to resonate with your followers.

But it goes beyond just ideas. The AI can help you fine-tune your writing too. It might suggest tweaking your headline to make it clickable or adding a call-to-action that works well. It’s like having an expert editor on call 24/7.

The real magic happens when you’re repurposing content. Say you’ve got a long blog post that did well. The AI can suggest ways to break it into a tweet thread, highlighting the key points most likely to grab attention. It saves you time and brainpower, letting you focus on adding your unique voice and insights.

Remember that AI is a tool, not a replacement for your creativity. You can always override the suggestions made by AI if you don’t feel they’re accurate.

It’s there to spark ideas and offer suggestions, but the final decision is yours. Use it to enhance your content, not to replace your authentic voice.

#2.3 Content Repurposing Features

Think of your best content as a renewable resource. With Typefully’s repurposing features, you can keep your top-performing posts in circulation with minimal effort.

Typefully offers a straightforward way to reuse your published content. You can easily duplicate published posts by accessing them in the left drafts sidebar. Click the “…” button on a published post and select “Duplicate in Drafts.”

This creates a copy you can tweak and reschedule. Another handy method is using the Scheduled filter. When you see an empty slot, click “Choose” and select “Repurpose published posts.”

This lets you pick a previous post to schedule and edit. To freshen up your content, Typefully provides an AI rewriter feature. You can access this by clicking the AI sparkles button or using a keyboard shortcut (⌘+J on macOS or Control+J on Windows). It helps you modify or improve your original post, giving it a new spin.

While it’s not fully automated, these tools save you time. Instead of starting from scratch, you can quickly adapt your best-performing content for another round. This frees you up to focus on creating new content or engaging with your audience. You’d have a head start, to begin with.

Remember, repurposing is a tool, not a crutch. Use it to amplify your best content, but don’t let it replace your fresh ideas and personal touch. It’s about finding the right balance between efficiency and authenticity.

Use This Content Repurposing Workflow in Typefully

Creating fresh content daily can be a grind. But what if you could squeeze more value from your existing work? Doing that gives a second life to your published content and reaches a newer audience on platforms you repurpose.z

That’s where Typefully’s repurposing workflow shines. It helps you transform your content into different formats, reaching new audiences without starting from scratch.

Imagine you’ve just published a detailed blog post about customer retention strategies. With Typefully, you can quickly turn that post into a compelling tweet thread.

Identify key points from your blog, push them into Typefully, and use the AI rewriter to adapt each tweet for maximum impact.

Your 2000-word article can become a viral thread in minutes.

For those who don't realize.

Repurposing and Distributing content are two different things.

You build additional traffic by distributing and a new audience by natively repurposing on chosen platforms.

— Shubham Davey (@bydaveyji) January 31, 2025

Is a case study gathering dust on your website? Transform it into a LinkedIn carousel post. Use Typefully to break down the study into bite-sized insights, each one a separate slide.

Add some eye-catching visuals; your content is perfect for LinkedIn’s professional audience.

Once you’ve repurposed your content, Typefully’s scheduling system ensures consistent distribution. You can plan your posts across platforms, maintaining a steady presence without the daily scramble to create new content.

I use a scheduling pattern for distributing content on Linkedin, Twitter, Threads, BlueSky & Mastodon.

Step 1: Generate 7 indirectly relevant content ideas to the core topic I want to distribute

Step 2: Write & schedule the post for the next 7 days.

Step 3: Repeat each of the 7 posts one month, 6 months, 12 months, and 18 months from the publishing date.

For example, a distribution post published on 1 January 2025 will posted again on 1 February 2025, 1 July 2025, 1 January 2026, and 1 July 2026.

Third-Party Integrations With Typefully

Your tools need to play well together in today’s fast-paced digital world. Typefully understands this, offering integrations that streamline your workflow and help you do more with less hassle. Let’s explore how these connections can supercharge your content strategy.

Imagine you’ve just published a detailed blog post about the latest trends in your industry. With Typefully’s integrations, you can quickly transform this content into engaging social media posts across multiple platforms.

Here’s how: Team collaboration features allow you to involve your colleagues in the content repurposing process. You can draft tweet threads or LinkedIn posts based on your blog and share them with your team for review and approval within Typefully.

This ensures your message stays consistent and on-brand across all channels.

For those who love automation, Typefully’s Zapier integration is a game-changer. You could set up a Zap that automatically creates a new Typefully draft whenever you publish a blog post or upload a YouTube video.

This draft could include key points from your content, ready for you to refine into a tweet thread or LinkedIn post.

Managing multiple social media accounts becomes a breeze with Typefully’s multi-account feature.

You can quickly adapt your repurposed content for different audiences and schedule posts across various accounts, maintaining brand consistency while tailoring your message to each platform’s unique style.

While Typefully doesn’t offer direct integration with blogging platforms or YouTube, its flexible drafting and scheduling tools make it easy to repurpose your long-form content into bite-sized social media posts manually.

Remember, the key is to use these features to enhance your content strategy, not replace your creative input.

Best Practices for Using Typefully For Repurposing & Distributing

Typefully isn’t just a distributing tool; it’s your content strategy sidekick. By mastering its features, you can turn your ideas into engaging posts that resonate with your audience.

Let’s dive into some best practices to help you make the most of this powerful platform.

#1 Content planning approach

Use the scheduling feature to plan your posts. For instance, if you’ve just published a blog post about “10 SEO Tips for Small Businesses”, break it down into a series of tweets.

Schedule these tweets across the week, each highlighting a different tip. This way, you’re repurposing your blog content and maintaining a consistent presence on Twitter.

#2 Engagement optimization

Leverage Typefully’s thread feature to create engaging, long-form content on Twitter. Let’s say you’ve got a 15-minute YouTube video on “How to Start Investing.”

Use Typefully to craft a thread that summarizes key points from your video. Each tweet in the thread can cover a different aspect of investing, with the last tweet linking back to your full video.

This approach can boost engagement and drive traffic to your YouTube channel.

#3 Performance tracking and iteration

After publishing, use Typefully’s analytics to track how your posts perform. Pay attention to which types of content get the most engagement.

If your threads about investing tips consistently outperform other topics, consider creating more content around investing tips only.

Use the “Duplicate in Drafts” feature to repurpose your best-performing posts, tweaking them slightly each time for freshness.

Frequently Asked Questions

#1 Which platforms can I schedule posts for?

Typefully supports scheduling for X (Twitter), LinkedIn, Mastodon, and Threads. They’re working on adding more platforms soon.

#2 How far in advance can I schedule posts?

You can schedule posts as far in advance as you want. There’s no limit on how many posts you can schedule.

#3 Can I manage multiple accounts?

Yes, Typefully allows you to manage and schedule posts for multiple accounts across different platforms.

#4 Is there a content calendar feature?

Typefully offers a content calendar view where you can see, edit, and rearrange your scheduled posts easily.

#5 Does Typefully have analytics?

Typefully provides basic analytics for your posts, showing stats like likes, retweets, replies, and impressions.

Ready to Use Typefully for Repurposing & Distributing?

I’ve been using Typefully for the past 3 years, on and off. But for the past 6 months, I’ve been using it daily. One thing I can say for sure is that Typefully is by far the best social media scheduling tool.

At the time of writing this post, I’ve scheduled 802 posts & the furthest post I’ve scheduled is for 04 August 2026; I can say with experience that Typefully will help you grow on social platforms.

I’ve used Hootsuite, Buffer, and Canva for content creation and scheduling, but Typefully wins by miles. Its simple and elegant features make sure I don’t get sucked into unwanted features.