I’ve been blogging since 2011. I started with Blogspot, then switched to WordPress.com, and then in 2015, I switched to a self-hosted blog using WordPress.org. Since then, I haven’t looked back. However, I have written content on various blogging platforms.

I’ve seen blogging platforms come and go. If you want to make a career out of blogging, you should know where to set up your shop.

This post is for you if you want to start blogging and want to pick the best blogging platform for your needs.

Key Takeaways

• Picking the right blogging platform from scratch is half the battle won
• Content marketing about your product is crucial for your SaaS business
• Publish on your SaaS blog and repurpose on social media for best results

Confused between WordPress.com and WordPress.org?

How do you pick the Best Blogging Platforms? [Understanding Your Needs]

Before diving into platforms, consider these crucial factors:

#1 Technical comfort level

When you’re running a SaaS business, your technical expertise shouldn’t be tied up in managing a blog. If your team lacks dedicated developers, platforms like WordPress.com or HubSpot CMS offer robust solutions without deep technical knowledge.

However, if you have development resources, WordPress.org gives you complete control over your content infrastructure, which is crucial for handling millions of visitors.

I’ve seen SaaS companies struggle with technical debt from wrong platform choices – some had to migrate entire blogs because their platform couldn’t handle custom integrations with their product.

Choose based on your team’s capabilities and future scaling needs.

#2 Time commitment

As a SaaS founder, your time is money. The platform you choose directly impacts how much time you’ll spend on maintenance versus actual content creation.

From my experience with high-traffic SaaS blogs, WordPress.org requires about 2-3 hours weekly for updates and maintenance, while managed platforms like HubSpot need minimal upkeep.

Consider whether you’ll have a dedicated content team. If not, platforms like Ghost or WordPress.com with managed hosting can save precious hours that you can invest in product development and marketing strategy.

#3 Budget constraints

While it’s tempting to start with free platforms, they often become expensive when scaling to millions of visitors. A self-hosted WordPress setup might start at $100 monthly but offers better ROI as traffic grows.

Enterprise solutions like HubSpot CMS can run thousands monthly but include marketing automation and CRM integration – essential for SaaS lead generation. I’ve watched SaaS startups waste money switching platforms mid-growth because they chose based on initial costs rather than scaling needs.

When planning your budget, factor in costs for hosting, security, CDN, and premium plugins.

#4 Content type (writing, photos, videos)

SaaS blogs need flexibility for various content types – from product tutorials to integration guides. Your platform must handle interactive demos, API documentation, video embeds, and custom calculators seamlessly.

WordPress.org excels here with unlimited customization. HubSpot CMS shines for marketing-focused content with built-in CTAs and forms. Ghost works well for pure written content but struggles with complex multimedia.

I’ve managed SaaS blogs that needed to showcase product screenshots, video tutorials, and interactive features – the platform’s multimedia capabilities directly impacted conversion rates.

#5 Monetization goals

For SaaS companies, blog monetization isn’t about ad revenue – it’s about converting readers into customers. Your platform needs strong lead generation capabilities, custom CTAs, and seamless integration with your product.

WordPress.org offers unlimited potential for custom conversion funnels, while HubSpot CMS provides built-in tools for lead scoring and nurturing.

Avoid platforms like Medium or Substack that limit your monetization options. Focus on platforms that let you own the entire customer journey, from first reading to trial signup. The right platform can turn your blog into a powerful sales engine.

Why should you be blogging?

According to Goldman Sachs, the creator industry will be valued at $480 billion by 2027. Amidst this booming creator economy, blogging isn’t just about sharing thoughts – it’s about building a sustainable business and personal brand. Furthermore, according to Statista, the SaaS industry is valued at $247 billion.

The rise of AI is pushing everyone to establish at least one online business, and content marketing serves as the perfect foundation to promote your SaaS. When you blog consistently, you build a community that knows, likes, and trusts you.

This trust translates into business opportunities, whether through direct monetization, sponsorships, or selling your products and services.

Think of blogging as your digital real estate. It helps you establish your thought leadership, build customer relationships, and create a lasting online presence.

The best part? You don’t need massive technical knowledge or huge investments to start.

Many successful SaaS companies use a blogging platform with zero budget and grow their readership organically through consistent, valuable content.

If you think blogging is dead, check out Dot Dash and Valnet. These publishing companies drive millions of daily visits worldwide and grow their business to crazy numbers.

Types of Blogging Platforms

#1 Self-Hosted Solution
WordPress.org remains the powerhouse for SaaS companies aiming for complete control over their content infrastructure.

You’ll own your data, customize everything from design to functionality, and scale without limitations. While it requires technical expertise or a development team, the investment pays off when handling millions of visitors.

The platform excels at custom integrations with your SaaS product, allowing seamless user flows from blog to product signups

#2 Managed Platforms
For SaaS founders focused on rapid market entry, platforms like WordPress.com, Wix, and Squarespace offer the perfect balance.

They handle the technical heavy lifting – hosting, security, and updates – letting you concentrate on content creation and product development.

These platforms come with built-in analytics, SEO tools, and marketing features. While they’re more expensive monthly, the time saved on maintenance often justifies the cost.

#3 Free Platforms
While tempting for bootstrapped SaaS startups, free platforms come with significant limitations for serious business blogging.

Medium offers instant access to readers but restricts your ability to capture leads or integrate with your product. HubSpot leverages Medium to reach its target audience on the platform.

Blogspot, though free, lacks the professional features needed for SaaS marketing. These platforms work better as supplementary channels rather than your primary content hub.

How do I pick the best blogging platform?

I collect reviews from people who have used the product and share their experiences online.

Why do I form opinions based on public reviews? Most reviews include real test results. But the problem with those reviews is the blogs/websites that they carry tests on are example domains with little to no traffic, so the results are naturally good in numbers.

On the other hand, reviews published on review sites like Reddit, G2, Capterra, and Trust Pilot are from actual users based on their experience using the product. That’s why I create guides based on those reviews.

I know some reviews are fake, but I manually look for reviews that involve first-hand experience of using the product. The benchmark results based on testing on tools cannot reveal the full story to help you make a decision.

With that said, here’s the list of blogging platforms.

Top 9 Blogging Platforms for SaaS Content Marketing

I’ve begun the list with the current platform I use for blogging, which is self-hosted WordPress. That’s my favorite and most fruitful for your SaaS content marketing needs.

#1 WordPress.org

WordPress.org stands as the powerhouse for your SaaS, seeking complete control over your digital presence. It’s a self-hosted, open-source platform that gives you full ownership of your content, data, and customization options.

For SaaS founders focused on scaling their business, it offers unlimited potential for integration with your product, custom feature development, and seamless API connections.

#1.1 Best for: Long-term growth

WordPress.org excels when your SaaS needs to scale rapidly. You can handle millions of visitors, integrate complex marketing automation tools, and build custom features that align with your product roadmap.

The platform’s flexibility allows you to create sophisticated lead-generation funnels and seamlessly connect with your SaaS application.

#1.2 Learning curve: Moderate

While initial setup requires technical knowledge, most hosting providers offer one-click WordPress installations.

Real learning comes from optimizing performance and security. However, with a vast developer community and extensive documentation, you can quickly master the essentials or hire expertise when needed.

#1.3 Cost: Hosting fees + domain

Expect to invest $250-300 annually for basic hosting and domain. As your traffic grows, costs can scale to $50-300 monthly for managed hosting that handles security, updates, and performance optimization.

This investment is significantly lower than enterprise CMS solutions while offering similar capabilities.

First-hand reviews from real users

Pros

1. Robust community support and documentation
2. Excellent integration capabilities with third-party tools
3. Extensive customization options with plugins and themes
4. Extremely user-friendly interface with an intuitive blog editor
5. Strong capabilities for advanced SEO and scaling your business

Cons

• Security vulnerabilities, basically due to plugins
• Performance can be slow because of over-optimization
• Initial setup and configuration can be daunting for beginners

#2 Medium

Medium is a premium content platform where SaaS founders can establish thought leadership and drive qualified leads.

The platform’s clean, distraction-free interface prioritizes content quality and reader engagement, making it ideal for sharing product insights, company culture, and industry expertise.

With over 110.2 million monthly visitors, it offers significant exposure potential for SaaS companies looking to build authority.

#2.1 Best for: Writers seeking audience

Medium excels for SaaS founders wanting to reach decision-makers. The platform’s built-in distribution system helps quality content find its target audience through topic-based curation and algorithmic recommendations.

Writers can earn between $200-$600 monthly with just 4-5 well-crafted articles, making it a viable channel for consistent lead generation. This is on top of the SaaS sales you get by driving traffic from medium content.

#2.2 Learning curve: Very low

The platform emphasizes simplicity in content creation. Its intuitive editor requires no technical knowledge, letting founders focus on sharing their expertise rather than dealing with technical setups.

The straightforward publishing process and built-in engagement metrics make it easy to start building an audience immediately. You can also add a custom domain to your medium profile or publication.

#2.3 Cost: Free with premium features

Basic publishing is free, while premium membership costs $5 monthly or $50 if paid annually. The premium tier unlocks monetization features and full access to all content.

For SaaS companies, this investment is minimal compared to the potential reach and lead generation opportunities.

First-hand reviews from real users

Pros:

• Built-in listening feature for broader content consumption
• Ability to track reading metrics and audience engagement
• Clean, distraction-free layout that maximizes content readability
• Strong potential for monetary returns with consistent quality content
• Personalized content suggestions based on user preferences increase engagement

Cons:

1. No ability to add custom tracking pixels or conversion tools
2. Limited control over content recommendations and audience targeting
3. The algorithm favors certain content types, making consistent visibility challenging

#3 Squarespace

Squarespace is an all-in-one website builder that combines blogging capabilities with powerful marketing tools.

For SaaS founders, it offers built-in analytics, SEO integrations, and customizable templates specifically designed for software companies.

The platform excels at lead generation through integrated email campaigns and custom CTAs, making it easier to convert blog readers into product users.

While it’s more expensive than basic platforms, the time saved on technical maintenance and design often justifies the cost.

#3.1 Best for: Creative Professionals

Squarespace caters perfectly to SaaS companies wanting to showcase their product visually. The platform shines with its pre-built layouts for product tutorials, integration guides, and API documentation.

Its design-focused approach helps maintain professional brand consistency across all content types, which is crucial for SaaS companies to build trust with potential customers.

#3.2 Learning curve: Low

The drag-and-drop interface makes content creation intuitive, requiring no coding knowledge. You can position blocks, switch design elements, and create complex layouts without technical expertise.

The platform includes AI-powered tools for generating blog posts and product descriptions, helping SaaS teams maintain consistent content output without extensive training.

#3.3 Cost: Premium pricing

Annual plans range from $16/month for Personal to $52/month for Advanced Commerce.

While pricier than basic platforms, Squarespace includes essential features like SSL security, unlimited bandwidth, and integrated marketing tools.

For SaaS companies, the Business plan at $23/month offers the best value with full marketing features and minimal transaction fees.

First-hand reviews from real users

Pros

• Clean, professional templates that ensure consistent brand presentation
• Excellent design focus with minimal effort required to edit
• Powerful e-commerce and marketing tools integration
• User-friendly interface requiring no technical skills
• Elegant functionality & professional appearance

Cons

• Limited ownership over website content & work
• Lack of timely customer support for critical issues
• System occasionally experiences lag time and performance issues

#4 Ghost

Ghost is a modern publishing platform for SaaS companies and professional content creators. It offers built-in membership features, newsletter capabilities, and native integration with Stripe for monetization.

The platform runs on Node.js, making it significantly faster than PHP-based alternatives, and comes with essential features like SEO tools and analytics without requiring additional plugins.

#4.1 Best for: Professional publishers

Ghost excels for SaaS companies focused on content-driven growth. It’s particularly effective for businesses wanting to combine blogging with email newsletters and paid subscriptions.

Companies like Buffer, DuckDuckGo, and Mozilla use Ghost for their content operations, demonstrating its capability to handle enterprise-level publishing needs.

#4.2 Learning curve: Moderate

While the writing interface is clean and distraction-free, the platform requires technical knowledge for optimal use.

The admin interface and setup process can be challenging for non-technical users. However, using Ghost Pro eliminates most technical hurdles, allowing teams to focus on content creation rather than platform maintenance.

#4.3 Cost: Self-hosted or premium

Self-hosted options start at $5/month with basic hosting, while Ghost Pro plans begin at $9/month when billed annually.

The pricing scales based on member count, with business plans reaching $199/month for up to 10,000 members. For SaaS companies, the Creator plan at $25/month offers the best balance of features and cost.

First-hand reviews from real users

Pros

• Built-in membership and subscription features with no additional fees beyond Stripe charges
• Clean, distraction-free writing experience with excellent newsletter integration
• Superior performance and loading speeds compared to WordPress
• Robust SEO features an automatic sitemap generation
• Advanced team collaboration with multiple user roles

Cons

• Limited plugin ecosystem compared to WordPress. Everything requires coding
• Higher technical knowledge required for self-hosting and maintenance
• Costly scaling as the audience grows

#5 Substack

Substack is a newsletter platform that combines publishing, payments, and analytics in one seamless system. For SaaS founders, it offers a direct channel to reach potential customers without the complexity of managing multiple tools.

The platform handles all technical aspects like email delivery, subscriber management, and payment processing, allowing founders to focus on creating valuable content that drives product awareness and customer acquisition.

#5.1 Best for: Newsletter creators

Substack excels for SaaS founders who want to build thought leadership and generate leads through content marketing using email newsletters.

It’s particularly effective for those who want to share product insights, industry analysis, and growth strategies while building a direct relationship with potential customers. The platform’s built-in monetization features also allow testing paid newsletter models.

#5.2 Learning curve: Low

The platform offers an intuitive interface that requires minimal technical knowledge. You can start publishing immediately with basic formatting options and email distribution capabilities.

The dashboard provides clear analytics about subscriber growth and engagement metrics, making it easy to track content performance and adjust strategies accordingly.

#5.3 Cost: Free with revenue share

Substack operates on a freemium model with no upfront costs. You can publish unlimited content and grow your subscriber base for free.

Substack takes a 10% cut plus payment processing fees when monetizing through paid subscriptions. For SaaS founders, this means zero risk when building an audience.

First-hand reviews from real users

Pros

• Built-in monetization options without technical setup
• Direct relationship with readers without relying on the algorithm
• Easy export of subscriber lists and content for backup purposes
• Strong community engagement through comments and discussions
• Simple integration of publishing, payments, and analytics in one platform

Cons

• Restricted ability to promote external products or services extensively
• Limited marketing automation and segmentation capabilities
• No API connections for integration with other tools

#6 Beehiiv

Beehiiv is a comprehensive newsletter platform for businesses focused on growth and monetization.

It combines blogging capabilities with powerful email marketing features, making it ideal for SaaS founders who need to drive product adoption through content.

The platform excels at lead generation, offering built-in tools for conversion optimization and seamless integration with your product’s sales funnel.

#6.1 Best for: SaaS Businesses

Perfect for SaaS businesses looking to scale their content marketing without technical overhead. The platform shines in driving product signups through content, with built-in analytics to track user journeys from reader to customer.

Its robust API and integration capabilities ensure your content marketing aligns with your product strategy.

#6.2 Learning curve: Low

Despite its powerful features, Beehiiv maintains a user-friendly interface that doesn’t require technical expertise. The platform offers an intuitive editor and pre-designed templates that make content creation straightforward.

Most SaaS founders can master the essential features within a few hours, though some advanced features like email DMARC authentication might take longer to fully utilize.

#6.3 Cost: Free with premium tiers

The free plan supports up to 2,500 subscribers with basic features. Beehiiv Paid plans start at $39/month for the Scale plan, with the Max plan offering advanced features at $99/month.

The pricing structure is particularly competitive for larger subscriber bases, making it cost-effective as your audience grows.

First-hand reviews from real users

Pros

• Outstanding monetization tools with zero transaction fees on paid subscriptions
• Powerful email automation and segmentation capabilities
• Multiple newsletters management under one account
• Advanced analytics and cohort analysis tools
• Decent SEO features for organic growth

Cons

• Some advanced features are locked for free users
• Limited website customization options – [my own review]
• Starting from scratch can be complex for some beginners

#7 WordPress.com

WordPress.com offers a managed hosting solution that eliminates technical headaches for SaaS founders. It provides the power of WordPress without server management complexities.

The platform includes built-in SEO tools, analytics, and security features, letting you focus on content creation and product marketing rather than infrastructure maintenance.

#7.1 Best for: Anyone wanting complete control

WordPress.com suits SaaS founders who need quick market entry without technical overhead. You get immediate access to premium themes, customization options, and essential marketing tools.

The platform handles scaling automatically, making it ideal for rapid growth phases when you need to focus on product development rather than website maintenance.

#7.2 Learning curve: Low to moderate

While easier than self-hosted WordPress, the platform still requires familiarization with the Gutenberg editor and theme customization.

The visual editor might feel restrictive compared to drag-and-drop builders, but most SaaS founders can master the basics within a few days, especially if you’re going to use WordPress.com only for blog posts.

The learning curve increases when implementing advanced features like custom CSS or payment integrations.

#7.3 Cost: Free with premium options

You can start for free and scale up to $540 annually for business features. You can get the Business plan at $190/year by paying for 3 years. For e-commerce businesses, pay $340 for a 3-year plan.

The plan offers essential features for most SaaS startups, including PayPal payments, Google Analytics integration, and advanced customization options.

The Business plan adds plugin installation capabilities and automated backups.

First-hand reviews from real users

Pros

• Excellent content management framework out of the box
• Seamless integration with multiple apps and plugins
• Strong community support for troubleshooting
• Dynamic interface with regular upgrades
• Built-in backup and security features

Cons

• Can be confusing for first-time users to navigate
• Vulnerable to security issues if not properly maintained
• Performance can slow down with multiple plugins

#8 X [formerly Twitter]

Twitter stands as a powerful platform for SaaS founders, boasting over 450 million monthly active users. The platform excels at connecting B2B companies with their target audience through strategic content and real-time engagement. Twitter qualifies as a micro-blogging platform where creators like Harsh Makadia are leveraging the platform to get in front of the target audience.

Unlike LinkedIn’s formal environment, Twitter offers a more casual space where founders can showcase their product journey, gather feedback, and build authentic relationships with potential customers.

#8.1 Best for: Small businesses

Twitter particularly suits SaaS founders looking to repurpose blog posts and build an engaged community. The platform’s fast-paced nature makes it ideal for product announcements, feature updates, and customer support.

It’s especially effective for founders targeting other businesses or tech-savvy customers who actively seek solutions online.

#8.2 Learning curve: Low

The platform requires minimal technical expertise to get started. Most SaaS founders can master the basics within a week, focusing on content creation and community engagement.

The real challenge lies not in using the platform but in maintaining consistent, valuable content that resonates with your target audience.

#8.3 Cost: Free with premium tiers

Starting with a free account provides access to all essential features. Premium tiers offer advanced analytics and advertising options, with costs varying based on your marketing goals.

Most successful SaaS founders begin with free accounts and scale up as their audience grows.

First-hand reviews from real users

Pros

• No need for hashtags to increase content visibility
• Excellent for real-time customer feedback and support
• Direct access to industry influencers and potential partners
• Built-in audience of tech-savvy professionals and decision-makers
• Lower competition compared to LinkedIn and Facebook for B2B advertising

Cons

• Can become time-consuming and distracting from core business tasks
• Limited conversion tracking capabilities compared to other platforms
• Building a meaningful following requires consistent long-term effort

#9 LinkedIn

LinkedIn has evolved beyond a professional networking site into a powerful content platform, which is especially valuable for SaaS founders. The platform hosts over 99% of companies classified as SMBs, with 10 million small-business owners actively engaging.

For SaaS founders, it offers unique advantages in reaching decision-makers, showcasing thought leadership, and driving product sales through content marketing.

Justin Welsh has built a $10 million business just by creating content on LinkedIn.

#9.1 Best for: Small businesses

LinkedIn is great for SaaS founders targeting B2B audiences. The platform’s professional environment means your content reaches people in a business mindset, making it ideal for complex SaaS solutions.

With its sophisticated targeting capabilities and built-in tools, you can connect directly with decision-makers and build meaningful relationships that convert into sales.

#9.2 Learning curve: Low

The platform offers an intuitive interface with straightforward content creation tools. You can start with basic posts and gradually explore advanced features like newsletters and product showcase pages.

LinkedIn’s algorithms naturally show your content to relevant audiences, making it easier to build organic reach without deep technical knowledge.

#9.3 Cost: Free with premium tiers

Starting with a free account gives access to essential features. LinkedIn Premium plans range from $29.99/month for Career to $59.99/month for Business, with Sales Navigator options starting at $99.99/month.

The Business plan includes 15 InMail credits, and unlimited people search, which is crucial for SaaS lead generation.

First-hand reviews from real users

Pros

• Powerful organic reach through professional network effects
• Advanced targeting capabilities for specific industries and roles
• Superior lead generation compared to cold emails through InMail features
• Built-in audience of decision-makers ready to engage with business content
• Ability to showcase product features and updates directly to interested audiences

Cons

• Requires consistent time investment for content creation and engagement
• Premium features can be expensive for early-stage startups
• Algorithm changes can affect organic reach unpredictably

Common Pitfalls to Avoid While Choosing Blogging Platform(s)

I’ve watched countless SaaS founders waste time and money by making hasty platform decisions. After seeing and learning from dozens of companies recover from these mistakes, here are the real pitfalls you need to watch out for. These aren’t theoretical – they’re expensive lessons learned from the trenches.

#1 Don’t get caught up in design initially

Look, I get it. You want your blog to look stunning from day one. But here’s the reality – I’ve seen SaaS founders spend weeks tweaking colors and fonts while their competitors were busy building audience through content.

Start with a clean, professional template and focus on your writing. Your readers care more about solving their problems than your perfect shade of blue.

Here’s what actually works:

Pick a simple template that loads fast and has fonts that are easy to read. Stick to your brand colors and logo. That’s it. Once you’ve published 20-30 posts and have steady traffic, then think about design improvements.

No need to spend $5,000 on custom design before publishing a single post – guess what? You may end up changing everything six months later when you actually understand your audience’s needs.

#2 Avoid platforms with limited export options

This is a nightmare from which I’ve helped a consumer tech blog escape. Imagine building hundreds of posts over two years, then realizing your platform won’t let you move that content elsewhere.

It happened to a client who used a custom CMS – they’d had to manually copy-paste 600+ articles had they chosen to migrate to WordPress. They didn’t, at least not till I was serving them.

Always check the export options before committing. Can you export all content, including images and metadata? Is it in a standard format like XML or CSV? WordPress.org gives you complete control over your content.

Even if you’re starting with Medium or Beehiiv, make sure to keep local backups of everything you publish.

Trust me, when your blog hits 100,000 monthly visitors, you’ll want the freedom to move platforms without losing your content archive.

#3 Don’t invest heavily before testing your commitment

I’ve seen this pattern repeat: A SaaS founder gets excited about blogging, buys premium themes, expensive plugins, and annual hosting plans…, and then publishes three posts before getting busy with product development & sales.

Start small and prove your commitment first. Use a free platform or basic hosting plan for your first three months.

Write consistently – aim for 8-12 posts. Track how much time you’re spending and whether you enjoy the process. Only upgrade when you have evidence of commitment.

Start on Medium, stick to a weekly schedule for two months, then move to, say, a self-hosted WordPress setup. That’s the smart way to do it.

#4 Beware of free platforms that restrict monetization

Free platforms are tempting when you’re starting out, but they can seriously limit your growth.

Imagine building your blog on a free platform, hitting 50,000 monthly readers, and then discovering that you can’t add custom CTAs or tracking pixels for their product. You’d lose months of potential conversions.

Choose a platform that aligns with your business goals. If you’re planning to use your blog for lead generation, you need control over the following:

• Email capture forms
• A/B testing capabilities
• Custom tracking scripts
• Call-to-action placement
• Integration with your CRM

Self-hosted WordPress.org blog or HubSpot CMS might cost more initially, but they give you the freedom to optimize for conversions.

The investment pays off when you can turn blog readers into paying customers.

Factors To Win at your Blogging Career

SaaS businesses fail because founders chase vanity metrics. After working in the SaaS marketing space for over a decade, I can tell you success comes down to four core elements: consistency, quality, engagement, and optimization.

Let’s break these down based on what actually works.

#1 Consistent posting schedule

Here’s the truth – most SaaS blogs die because founders get too ambitious. Don’t start with five posts a week. Start with one solid post every two weeks. I’ve seen this work repeatedly with busy founders. Pick a specific day – say every other Tuesday – and stick to it religiously.

Your readers will know when to expect new content, and search engines will recognize your publishing pattern.

Create a content calendar, but keep it flexible. Life happens, product launches get delayed, and market conditions change.

Always have 2-3 evergreen posts ready as backup. The key is maintaining momentum without burning out. Once you’ve maintained this schedule for 3-4 months, then consider ramping up frequency.

#2 Quality content focus

Forget what AI tools tell you about optimal word count or keyword density. Focus on creating content to solve real problems your SaaS customers have.

When I review successful SaaS blogs, they all have one thing in common: they answer questions customers actually ask during sales calls.

As a proud HubSpot affiliate, I got this email from the HubSpot team. The Affiliate team has shared content ideas to promote the HubSpot Starter Bundle based on “real questions” asked about their product on various online forums.

Record your sales calls, note down common questions, and turn each one into a detailed blog post. Include screenshots from your product, real customer examples, and actual data.

Don’t try to sound smart – write like you’re explaining it to a friend over coffee. If you’re explaining a complex feature, break it down into simple steps with visual examples.

#3 Audience engagement

Stop obsessing over comment counts. Modern engagement happens differently. Create content that drives action. End posts with clear next steps – whether it’s trying a specific feature in your product or joining your community.

Some of the most successful SaaS blogs I’ve worked with barely get comments, but their posts drive dozens of product signups weekly.

Add interactive elements like calculators or assessment tools related to your SaaS solution. Create shareable infographics summarizing key points.

Most importantly, track which posts drive actual product usage, not just pageviews.

#4 Platform-specific optimization

Each platform has its quirks. On WordPress, install the RankMath SEO Plugin and focus on internal linking between posts & on-page SEO to begin with.

On HubSpot, they use their smart content features to show different CTAs based on visitor behavior. On Ghost, leverage their native newsletter features to build your email list. Don’t spread yourself thin trying to optimize for everything.

Pick the top 2-3 traffic sources for your SaaS (usually Google Search and LinkedIn) and optimize specifically for those. Use platform analytics to understand where content formats work best.

#5 Repurpose more, create Less

Here’s a secret from managing high-traffic SaaS blogs – 80% of your results will come from 20% of your content. Instead of constantly creating new stuff, get more mileage from your winners.

Repurpose your popular blog posts into Twitter threads, LinkedIn carousels, or YouTube videos. Break down long posts into smaller, focused pieces. Update old posts with new data and examples.

Create templates from your best-performing content structures. I’ve seen SaaS companies triple their traffic by systematically repurposing existing content rather than always chasing new topics.

It’s not about creating more – it’s about spreading what works across different formats and platforms.

Picking the right blogging platform for your SaaS

The aim of this post was to familiarize you with all the options and help you pick one or two platforms.

I’ve made it even simpler for you to decide:

• Use Beehiiv if you want to build an audience while marketing your SaaS
• Use WordPress.com if you want to primarily focus on your product
• Use LinkedIn/Twitter to build audience & repurpose
• Use self-hosted WordPress to control everything

Frequently Asked Questions

#1 What are the key features to look for in a blogging platform for beginners?

Essential features include an intuitive user interface, built-in SEO tools, mobile responsiveness, customizable templates, and reliable technical support. The platform should also offer basic analytics and easy content management without requiring coding knowledge.

#2 How can I choose the best blogging platform for my niche?

Consider your technical comfort level, budget constraints, and content type. Evaluate whether you need specific features like ecommerce integration, membership capabilities, or newsletter tools. Match the platform’s strengths with your niche requirements.

#3 What are the pros and cons of using WordPress.com versus WordPress.org?

WordPress.com offers managed hosting and a simpler setup but with limited customization. WordPress.org provides full control and unlimited customization but requires separate hosting and technical knowledge. Choose wordpress.com for simplicity, wordpress.org for flexibility & control.

#4 How important is customization for a beginner blogger?

While beginners should focus on content creation initially, basic customization options are important for brand identity. Look for platforms offering drag-and-drop editors and pre-made templates rather than complex coding requirements.

#5 What are the best free blogging platforms for SaaS blogs?

Beehiiv, WordPress.com, and Medium are top choices for beginners. Beehiiv offers the most user-friendly interface, WordPress.com provides good scalability, and Medium gives access to a built-in audience.