Picture yourself in your startup office, staring at your SaaS metrics dashboard, wondering how to make your product’s story cut through the noise of thousands of software solutions launching every month. You’ve studied all the typical SaaS marketing playbooks, but your messaging still feels lost in the crowd.

I’ve spent a decade building and marketing SaaS products while developing winning content strategies, and in this post, I’ll share 24 unconventional tips that will be useful for anyone starting their blogging journey.

If you’re a SaaS founder who has never worked with content marketing, this post is for you.

I’ve optimized the tips mentioned in this post for founders who want to get into blogging to promote their business or educate themselves to manage a team of content writers.

Read it like a beginner. Apply it like a saas founder.

24 Blogging Tips for Beginners

Starting a blog feels like stepping into a crowded room where everyone seems to know what they’re doing – except you. As a beginner blogger, you’re probably overwhelmed with blogging basics and wondering if there’s a proven blogging strategy that actually works.

I’ve helped several beginner bloggers transform their struggling sites into successful blogging ventures. These blog writing tips aren’t just theory – they’re battle-tested approaches that work in 2024.

Whether you’re looking for blogging tips to find your voice or tips for beginners to grow your audience, this post will show you exactly what to focus on first.

#1 Write content like you’re explaining something to your friend over coffee – casual yet informative

When writing blog posts, imagine sitting across from a friend at a coffee shop, explaining your topic with genuine enthusiasm. Keep your sentences short and use simple words – if you wouldn’t say “utilize” in conversation, don’t write it. Address your reader directly as “you” to make it personal, just like you’d naturally do when chatting with a friend.

Share personal examples and anecdotes to illustrate your points. Ask questions throughout your content to keep readers engaged, like “Have you ever wondered…” or “What do you think about…”.
Most importantly, let your personality shine through.

Drop the formal tone and write as you talk – minus the filler words like “um” and “uh.” Your readers want to connect with a real person, not a textbook.

#2 Focus on one main idea per post instead of cramming multiple concepts

When writing a blog post, pick one specific angle and explore it thoroughly. For example, instead of writing about “Ways to Start a Business,” narrow it down to “How to Register Your First LLC”. This focused approach helps readers fully grasp the concept without feeling overwhelmed.

Start by choosing your main topic, then break it down into its smallest meaningful component. If you find yourself adding multiple related ideas, save them for future posts. Think of it like explaining one recipe at a time rather than teaching an entire cookbook.

This approach not only makes your content clearer but also helps with SEO since search engines prefer focused content that thoroughly addresses specific topics. Your readers will appreciate the depth and clarity, making them more likely to return for more insights.

#3 Add personal stories and failures – readers connect better with real experiences

When sharing personal stories and failures, focus on moments that taught you something valuable. Start with a specific situation – maybe a time when your first blog post flopped or when you struggled with writer’s block.

Describe what happened, how it felt, and most importantly, what you learned from it.
Keep your story relevant to your blog topic and include sensory details that help readers visualize the experience. For example, instead of saying, “I was nervous,” describe how your hands shook while hitting the publish button.

Remember to connect your story back to a lesson or takeaway that helps your readers. This creates trust and shows you’ve been in their shoes.

#4 Create content series around related topics rather than standalone posts

Think of your blog content like Netflix seasons, not one-off movies. Instead of writing random posts about email marketing, create a connected series like “Email Marketing Mastery,” where each post builds on the previous one.

Start with a content map. If you’re teaching email marketing, your series might flow like this: List building > Welcome sequences > Writing subject lines > Crafting email copy > Automation setup > Analytics tracking.

Each post naturally leads to the next, keeping readers hooked. Plus, you can link between posts, saying stuff like “As we covered in part 2…” This helps readers stay on your site longer and positions you as the go-to expert in your niche.

Create a hub page that lists all posts in your series, making it easy for new readers to start from the beginning.

#5 Use metaphors from daily life to explain complex topics

Think of metaphors as bridges connecting complex ideas to everyday experiences. When explaining something tricky, look around your house, workplace, or daily routine for comparisons that make sense.

For instance, instead of diving into technical details about how a website works, compare it to a physical store where different aisles (pages) contain different products (content), and the checkout counter (call-to-action) is where customers make decisions.

The key is picking familiar objects or situations your readers encounter daily. If you’re explaining a marketing funnel, compare it to making coffee – from selecting beans (leads) to enjoying the final brew (conversion). Keep the comparisons simple and relatable to your readers’ everyday experiences.

The best metaphors are like good directions – they get your point across without causing confusion.

#6 Write your first draft without editing – just let the thoughts flow

Ever noticed how your best ideas come when you’re not trying too hard? That’s exactly why you should write your first draft like you’re having a brain dump. Open your writing tool, set a timer for 30 minutes, and just write.

Don’t hit that backspace key, don’t fix typos, don’t worry if sentences are messy. If you get stuck, type “umm” or “thinking” and keep going.

The goal is to get your thoughts out raw and unfiltered. You’ll be amazed at how many genuine insights emerge when you’re not constantly judging your words. Save the polishing for later drafts.

#7 Keep a swipe file of interesting ideas from your daily life

Ever noticed how great ideas pop up at random moments – while showering, commuting, or grocery shopping? Start keeping a swipe file on your phone. Phone because who doesn’t always have a phone with them all the time?

Think of it as your personal idea vault. Open your notes app and create folders like “Blog Topics,” “Real-Life Examples,” and “Reader Questions.”When you spot something interesting – maybe a conversation at the coffee shop, a problem you solved at work, or even a frustrating experience at the bank – quickly jot it down.

Add context like “This would make a great comparison post” or “Perfect example for productivity article.”Later, when you’re stuck for content ideas, browse through your swipe file.

You’ll find authentic stories and relatable examples that your readers will connect with because they’re drawn from real life, not just internet research.

#8 Write intro & conclusions first, then work backward

Start with your destination in mind. Open a blank document and write what you want your readers to walk away with – their key takeaway. This becomes your conclusion. Then, write an intro that promises this outcome. Think of it like planning a road trip – you know where you’re starting and where you want to end up.

For example, if you’re writing about home gardening, your conclusion might be, “You now have a clear plan to start your first vegetable garden this weekend.” Your intro would then promise this outcome: “By the end of this post, you’ll have everything you need to start growing your own food, even if you’ve never touched a plant before.”

With these bookends in place, filling the middle becomes easier because you’re simply building a bridge between your promise and its fulfillment. Each section naturally flows into the next because you know exactly where you’re heading.

This approach prevents the common beginner mistake of going off-topic. When you get stuck, just look at your conclusion and ask yourself, “What does my reader need to know next to reach this endpoint?”

#9 Create custom visuals using your phone camera instead of stock photos

Instead of relying on overused stock photos, use your smartphone to create unique visuals for your blog. Start by cleaning your lens and finding good lighting – natural daylight works best. Frame your shots using the rule of thirds, placing important elements along the grid lines.

For indoor shots, ensure your subject faces the light source to avoid underexposure. Use HDR mode when shooting scenes with both bright and dark areas. Keep your phone steady by using a wall or tripod for sharper images. Most importantly, shoot close to your subject rather than using digital zoom to maintain image quality.

#10 Build your audience in public

Take your readers on a journey through your content creation process. Start by showing your messy first draft, share screenshots of your research process, or record quick video clips of your brainstorming ideas on a whiteboard.

When working on a project, capture small moments like organizing your workspace, jotting down notes, or even your coffee breaks. These glimpses make your work relatable and authentic.

For example, share a time-lapse of your writing process, from outline to final draft, or post photos of your workspace at different stages of a project. Remember to include both successes and struggles – it makes your content more genuine and helps other beginners feel less alone in their journey.

#11 Write follow-up posts addressing reader questions from comments

Reader comments are goldmines for content ideas. Start by scanning your comments section for recurring questions or topics that spark discussions. Look for patterns – if multiple readers ask similar questions, that’s a clear signal for a follow-up post.

The same is applicable to social media comments as well. Repurpose your content on social media and look for comments that demand attention. Reply to those comments and create a full-length blog post out of those comments.

When writing, begin with a quick recap of the original post, then dive deep into answering those specific questions. Keep your tone friendly and acknowledge the readers who inspired the post. This shows you’re listening and creates a stronger bond with your audience.

Plus, it encourages more readers to leave thoughtful comments, knowing their questions might spark future content.

#12 Include contrarian viewpoints to spark discussions

Take a popular belief in your niche and flip it on its head. For example, if everyone says, “posting daily is crucial,” write about why posting less frequently might be better. The key is backing up your opposing view with solid reasoning and personal experience.

Start by identifying common advice that bugs you or that you’ve found ineffective. Then share your different perspective, explaining why the conventional wisdom might not always work. Keep your tone respectful – you’re not attacking others, just offering an alternative viewpoint.

This approach naturally draws comments and creates engaging discussions because people love debating different perspectives. Plus, it helps you stand out in a sea of similar content.

#13 Create content around seasonal trends before they peak

Timing is everything when creating seasonal content. Start by looking at Google Trends to spot when searches for seasonal topics start rising. For example, if you want to write about Christmas gift guides, begin creating content in September when people start early holiday planning.

Watch how search patterns changed in previous years. If you notice holiday shopping content peaks in November, publish your content in October to give search engines time to index and rank it.

Keep a calendar marking key seasonal events and work backwards – plan content creation at least 6-8 weeks before the expected peak. This gives you time to research, write, optimize and promote before the seasonal rush begins.

#14 Write detailed case studies of your own experiments

Turn your blogging journey into a learning experience for others by documenting everything you try. Start small – maybe you changed your headline style or moved your signup form. Note your starting point, what you changed, and what happened after.

Take screenshots before and after. Track basic numbers like views, comments, or email signups. Write about what worked and what flopped. Share real numbers, even if they’re small. Explain your thought process – why you made those changes and what surprised you.

Beginners love seeing the messy middle, not just success stories. Share your ongoing experiments, not just the wins. It helps them see blogging as a process of constant tweaking and learning.

#15 Add context to statistics instead of just quoting numbers

Don’t just throw numbers at your readers – make them meaningful. Instead of writing “67% of bloggers struggle with consistency,” try “Two out of three bloggers miss their posting schedule, often because they’re juggling full-time jobs with their blogging passion.” See how that feels more relatable?

When you find an interesting statistic, ask yourself: What does this mean for my readers? How does it affect their daily lives?

For example, rather than saying, “The average blog post takes 4 hours to write,” say, “You could write a quality blog post in the same time it takes to watch two movies – about four hours of focused work.”

Break down big numbers into bite-sized pieces. If you’re discussing a million-dollar blogger, explain it as “earning roughly $2,739 per day” – suddenly, it feels more tangible and achievable.

#16 Break industry myths with data and experience

Every industry has myths that keep circulating because everyone copies everyone. As a blogger, you can stand out by challenging these myths with real data and personal experience.

Start by listing common advice in your niche that doesn’t feel right. Then, test these myths yourself – run experiments, collect data, and document your journey.

For example, if everyone says “post daily,” try different posting frequencies and track your results. Share both your process and findings, including screenshots of analytics and specific numbers.

Readers trust bloggers who show proof over those who simply repeat what others say.

#17 Create templates readers can actually use

Templates are more than just downloadable files – they’re solutions to real problems. Start by identifying common struggles your readers face. If you’re writing about email marketing, don’t just share a basic template.

Create different versions for welcome emails, follow-ups, and re-engagement campaigns. Show exactly where to customize each part.

Add notes explaining why certain phrases work better than others. Include real examples of how you’ve used these templates and the results you got.

Most importantly, explain how to adapt these templates for different situations. Remember, good templates save time, while bad ones create more work.

#18 Write about mistakes you’ve noticed others making

Watch what other bloggers do wrong and turn those observations into helpful content. For example, when you see bloggers stuffing keywords awkwardly into their posts, write about natural ways to use keywords.

Notice how some bloggers copy-paste content? Create a post about finding your unique angle. See beginners obsessing over word count instead of quality? Share your take on why that’s wrong.

Keep a notes app handy to jot down common mistakes you spot. Then, write posts offering solutions without calling out specific people. Your readers will relate because they’ve likely made similar mistakes or seen others make them. This approach positions you as observant and helpful rather than critical.

Share what worked for you instead of just pointing out problems. This builds trust and shows you’re not just criticizing but actually helping others avoid the same pitfalls.

#19 Share your content creation process transparently

Ever wondered how bloggers actually create their content? Don’t just show the polished final piece – take your readers behind the scenes.

Share screenshots of your messy first draft, reveal how many times you rewrote that tricky intro, or show your research notes scattered across your desk. Walk readers through your typical writing day.

Maybe you start with voice notes during your morning walk, then outline during lunch, and write late at night. Share your editing process, including the tools you use and how you decide what to cut.

This transparency builds trust and helps new bloggers understand that perfect posts don’t just appear magically – they’re built through multiple messy steps.

#20 Create content answering questions from your email replies

Every email you get from readers is a goldmine of content ideas. When someone takes time to email you questions about your blog post, it means others probably have the same doubts but didn’t ask.

Open a spreadsheet and start copying questions from your email replies. Look for patterns – if three people ask about the same topic, that’s your next blog post.

Keep the original question’s language. Don’t polish it too much. If someone asks, “How do you actually make money from a blog?” – that’s your title right there. Their words will connect better with others having the same question.

Take screenshots of the email thread (hiding personal info), and use them in your post to show it’s a real problem you’re solving. This builds trust and shows you’re listening to your readers.

#21 Write posts comparing different approaches to the same problem

When tackling a common problem in your niche, show readers multiple solutions instead of pushing just one approach. Start by identifying a challenge your readers face frequently – like growing an email list or creating content consistently. Then, break down 3-4 different methods people use to solve it.

For example, if writing about “how to grow blog traffic,” compare organic SEO, paid ads, and social media strategies. Share the pros and cons of each method, typical costs, time investment needed, and real results you can expect. Most importantly, explain which approach works best for different situations.

This helps readers make informed decisions based on their unique circumstances rather than following a one-size-fits-all solution. Plus, it positions you as a balanced expert who understands the nuances of your field.

#22 Document changes in your industry as they happen

Keep a digital journal of industry shifts as they unfold. When you spot something new – like a competitor launching a unique feature, a viral marketing approach, or changing customer preferences – write it down immediately.

Set up Google Alerts for your industry keywords and join relevant Slack communities where professionals discuss daily changes. Follow key players on LinkedIn and Twitter, but don’t just observe – analyze why these changes are happening.

Create a simple spreadsheet with three columns: What Changed, Why It Matters, and Potential Impact. For example, if you notice more brands using AI for content, note how it affects content quality, production speed, and market expectations.

This real-time documentation helps you spot patterns early and adapt your strategy before others catch on.

#23 Share failed experiments and lessons learned

When sharing failed experiments, start by documenting what you initially hoped to achieve. For example, if you tried a new content format that flopped, explain your original vision. Then, walk through your process – the research, planning, and execution steps you took.

Next, pinpoint exactly where things went wrong. Maybe your timing was off, or you misjudged your audience’s interests. Be specific about the mistakes and their impact on your blog’s performance.

Most importantly, explain how you’d do things differently now. If that failed video series taught you to start with shorter clips first, share that insight. This vulnerability creates trust with readers while giving them practical takeaways to avoid similar pitfalls.

When you openly discuss what didn’t work, you help other bloggers skip the painful learning curve you experienced. This builds trust nothing else can buy or bury.

#24 Create content clusters between related topics

Think of content clusters like building walkways between different neighborhoods of ideas. When you write about social media marketing, connect it naturally to email marketing by showing how they work together. For example, explain how Instagram stories can drive newsletter signups.

Start by mapping related topics in your niche. If you blog about fitness, connect workout routines to nutrition, recovery, and mental health. Write transition paragraphs that smoothly link these topics, helping readers see the bigger picture.

This approach helps readers discover more of your content while making complex topics easier to understand. Plus, it shows your expertise across multiple areas and keeps people engaged longer on your site.

The key is making these connections feel natural, not forced. When you spot a chance to reference a related topic, ask yourself if it genuinely adds value for your reader.

Start Small, Test Often, and Find Your Own Path

Look, I’ve seen thousands of bloggers come and go over the past three decades. The ones who succeed aren’t necessarily the most talented writers or the most tech-savvy folks. They’re the ones who pick a tip, implement it, learn from the results, and move forward.

Don’t get overwhelmed trying to apply all 24 tips at once. Pick one that resonates with your current blogging stage, test it for two weeks, and document what works for you.

Your blog’s success won’t come from following every tip perfectly – it’ll come from discovering your unique blend of strategies that connect with your specific audience.