Copywriting Frameworks That Will Make Your Competitors Green with Envy

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A featured image on shubhamdavey.com listing top 10 copywriting frameworks with examples, pros & cons, perceptions, & mini how to apply guide.

If you have ever tried selling something on social media or your website, you must have witnessed the problem of failing at making sales. Copywriting Frameworks should ensure that you sell using your content. You can monetize your content with these easy-to-apply frameworks.

If you already have a product & struggling to sell, utilize these frameworks to sell whatever you have to sell.

#1 AIDA: Attention, Interest, Desire, Action

The AIDA framework is a classic approach to copywriting that guides the reader through a sequence of stages: Attention, Interest, Desire, and Action. It aims to capture attention, generate interest, build desire, and prompt the desired action from the audience.

Examples:

  1. Skincare:
    • Attention: Discover the secret to flawless skin with our all-natural skincare routine.
    • Interest: Our carefully curated ingredients nourish and rejuvenate your skin.
    • Desire: Experience a radiant complexion and regain your confidence.
    • Action: Shop now and unlock the secret to beautiful, glowing skin!
  2. Meal Planning:
    • Attention: Tired of endless hours wasted on meal planning?
    • Interest: Say goodbye to the hassle with our meal delivery service.
    • Desire: Enjoy delicious, chef-prepared meals without the stress of cooking.
    • Action: Sign up today and simplify your mealtime routine!
  3. Smartphone camera:
    • Attention: Introducing our new smartphone with an advanced camera system.
    • Interest: Capture stunning photos even in low-light conditions.
    • Desire: Preserve your precious memories with breathtaking clarity and detail.
    • Action: Upgrade your smartphone now and take your photography to the next level!

Pros:

  • Provides a clear and logical sequence for guiding the reader through the copy.
  • Helps capture attention and build interest effectively.
  • Focuses on creating desire and prompting action.

Cons:

  • Can sometimes feel formulaic if not adapted creatively.
  • May not work as well for complex or nuanced products/services.

Perceptions:

  • AIDA is a widely recognized and used framework in copywriting.
  • It offers a systematic approach to engage the audience and guide them toward the desired action.

Use Cases:

  • Landing page copy
  • Email marketing campaigns
  • Sales letters or brochures

How to Apply the AIDA Framework?

  1. Grab attention with a compelling headline or opening sentence.
  2. Build interest by highlighting unique features or benefits.
  3. Create desire by emphasizing positive outcomes and how the offering can improve the reader’s life.
  4. Prompt action with a clear and persuasive call to action.

Want to dominate serps? Hire me to write for your product. Book a discovery call right now.

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#2 PAS: Problem, Agitate, Solution

The PAS framework focuses on addressing the reader’s pain points by highlighting the problem, agitating it to create urgency, and presenting a solution to alleviate the problem.

Examples:

  1. Meal planning:
    • Problem: Are you tired of endless hours wasted on meal planning?
    • Agitate: The stress of figuring out what to cook can leave you overwhelmed and exhausted.
    • Solution: Say goodbye to the hassle with our meal delivery service.
  2. Productivity:
    • Problem: Tired of tangled cords that slow you down and hinder productivity?
    • Agitate: Don’t let cable chaos hold you back.
    • Solution: Experience the freedom of wireless charging.
  3. Weight loss:
    • Problem: Struggling to lose weight and maintain a healthy lifestyle?
    • Agitate: Excess weight can impact your confidence, energy levels, and overall well-being.
    • Solution: Achieve your weight loss goals with our personalized meal plans and expert guidance.

Pros:

  • Identifies and addresses the reader’s pain points effectively.
  • Creates a sense of urgency and motivates action.
  • Highlights the value of the solution by emphasizing the problem.

Cons:

  • Can come across as overly negative or agitating if not balanced with positive messaging.
  • Requires careful execution to avoid sounding manipulative or fear-based.

Perceptions:

  • PAS is a powerful framework for tapping into the reader’s emotions and presenting a compelling solution.
  • It helps create a strong sense of urgency and the need for the solution.

Use Cases:

  • Sales pages
  • Problem-solving blog posts
  • Product/service descriptions

How to Apply the PAS Framework?

  1. Identify the reader’s pain points or problems.
  2. Agitate the problem by highlighting the negative consequences or frustrations.
  3. Present a solution that directly addresses the problem and offers relief.
  4. Emphasize the benefits and value of the solution to motivate the reader to take action.

#3 FAB: Features, Advantages, Benefits

The FAB framework focuses on highlighting the features of a product or service, explaining their advantages, and showcasing the resulting benefits for the customer.

Examples:

  1. Smartphone camera:
    • Features: Introducing our new smartphone with an advanced camera system.
    • Advantages: Capture stunning photos even in low-light conditions.
    • Benefits: Relive your precious moments in vivid detail and share memories that truly come to life!
  2. Meal Delivery Service:
    • Features: Our meal delivery service with a variety of delicious, chef-prepared meals.
    • Advantages: Save time and effort in meal planning and preparation.
    • Benefits: Enjoy more free time and savor every bite without the stress of cooking.
  3. Fitness App:
    • Features: Experience our all-in-one fitness app with personalized workout plans and exercise videos.
    • Advantages: Tailored fitness routines that fit your goals and preferences.
    • Benefits: Achieve a healthier, fitter you with ease and convenience.

Pros:

  • Highlights the unique features of a product or service.
  • Clearly communicates the advantages and benefits to the reader.
  • Helps in explaining complex or technical offerings.

Cons:

  • May focus too much on features and not enough on emotional appeal.
  • Requires additional storytelling or context to make the benefits relatable.

Perceptions:

  • FAB is a straightforward framework that provides a structured approach to highlighting product features and their benefits.
  • It is often used in technical or product-driven industries to explain complex offerings.

Use Cases:

  • Product descriptions
  • Technical specifications
  • Comparison charts

How to Apply the FAB Framework?

  1. Identify the key features of the product or service.
  2. Explain the advantages or unique aspects of these features.
  3. Translate those advantages into tangible benefits for the customer.
  4. Emphasize how these benefits address the customer’s needs or desires.

#4 4Ps: Picture, Promise, Proof, Push

The 4Ps framework involves painting a vivid picture in the reader’s mind, making a promise or offer, providing proof or evidence, and using a push or call-to-action to prompt an immediate response.

Examples:

  1. Travel agency:
    • Picture: Imagine yourself in a tropical paradise, surrounded by palm trees and pristine beaches.
    • Promise: We guarantee a luxurious getaway that will rejuvenate your mind and body.
    • Proof: Our satisfied customers rave about their unforgettable experiences.
    • Push: Book now and treat yourself to the vacation of a lifetime!
  2. Coffee Maker Machine:
    • Picture: Picture waking up to the aroma of freshly brewed coffee.
    • Promise: Our coffee maker delivers the perfect cup of coffee every morning.
    • Proof: Rated as the top choice by coffee enthusiasts worldwide.
    • Push: Order now and start your day with the best coffee experience!
  3. Productivity:
    • Picture: Picture a clean and organized workspace that boosts your productivity.
    • Promise: Our organizing tools will transform your office into an efficient haven.
    • Proof: Thousands of professionals trust our solutions for clutter-free workspaces.
    • Push: Get organized today and experience the difference!

Pros:

  • Engages the reader’s imagination by painting a vivid picture.
  • Provides promises and offers that capture attention.
  • Backs up claims with proof or evidence.

Cons:

  • Can be challenging to balance the use of picture, promise, proof, and push elements effectively.
  • May require additional creativity to stand out in a competitive market.

Perceptions:

  • The 4Ps framework is effective in creating a sensory experience and delivering a compelling proposition to the reader.
  • It combines emotional appeal with proof and urgency to drive action.

Use Cases:

  • Sales pages
  • Advertising campaigns
  • Landing pages

How to Apply the 4Ps Framework?

  1. Paint a vivid picture in the reader’s mind, appealing to their senses or emotions.
  2. Make a promise or offer that captures their attention and addresses their desires.
  3. Provide proof or evidence to back up your claims and build credibility.
  4. Use a push or call-to-action to prompt immediate response or engagement.

#5 7Ps: Problem, Promise, Proof, Picture, Persona, Positioning, Price

The 7Ps framework encompasses various elements: Problem, Promise, Proof, Picture, Persona, Positioning, and Price.

It provides a comprehensive approach to copywriting that addresses the reader’s pain points, offers promises, provides proof, creates a visual image, and considers the customer persona, positioning, and pricing.

Examples:

  1. Mattress Company:
    • Problem: Struggling to sleep at night due to discomfort?
    • Promise: Experience the perfect balance of support and comfort with our memory foam mattress.
    • Proof: Our customers rave about their improved sleep quality.
    • Picture: Imagine waking up refreshed, ready to tackle the day ahead.
    • Persona: Join thousands who have discovered their best sleep yet.
    • Positioning: Our mattress is designed with cutting-edge technology.
    • Price: Get the sleep you deserve at an affordable price!
  2. Productivity:
    • Problem: Overwhelmed by clutter and disorganization?
    • Promise: Transform your space with our organizational tools and systems.
    • Proof: Hear how our customers achieved a clutter-free environment.
    • Picture: Imagine a clean and organized space that boosts productivity.
    • Persona: Designed for professionals who value efficiency and order.
    • Positioning: We are the industry leader in organizing solutions.
    • Price: Affordable options to fit any budget!
  3. Gifting companies:
    • Problem: Struggling to find the right gift for your loved ones?
    • Promise: Discover unique and personalized gift options at our store.
    • Proof: Read stories of how our gifts brought joy to customers.
    • Picture: Imagine the happiness on their faces when they receive the perfect gift.
    • Persona: Gifts curated for all ages and interests.
    • Positioning: Your go-to destination for thoughtful and meaningful gifts.
    • Price: Find quality gifts at competitive prices!

Pros:

  • Provides a comprehensive framework covering various aspects of persuasive copy.
  • Allows for a thorough exploration of the product/service and its positioning.
  • Incorporates the customer persona and pricing considerations.

Cons:

  • Requires careful execution to maintain a cohesive flow and avoid overwhelming the reader.
  • May require additional effort to integrate all seven elements seamlessly.

Perceptions:

  • The 7Ps framework offers a holistic approach to copywriting that considers various aspects of the customer journey and value proposition.
  • It helps create a well-rounded message that addresses pain points, showcases promises, builds proof, creates a visual image, and considers the target customer and pricing.

Use Cases:

  • Sales pages
  • Brand positioning statements
  • Product launches

How to Apply the 7Ps Framework?

  1. Identify the reader’s pain points and problems.
  2. Offer promises and solutions that directly address those problems.
  3. Provide proof and evidence to back up your claims and build credibility.
  4. Paint a visual image that showcases the desired outcome or experience.
  5. Consider the target customer persona and position your offering accordingly.
  6. Incorporate pricing considerations that align with the value provided.

#6 APP: Agree, Promise, Preview

The APP framework is centered around building an agreement with the reader, making a promise or offer, and providing a preview or glimpse into what they can expect.

Examples:

  1. Recruiting firm:
    • Agree: Are you tired of your current job?
    • Promise: We understand the need for a fulfilling career that aligns with your passion.
    • Preview: Discover exciting opportunities with our innovative company and preview the possibilities of a brighter future!
  2. Financial Literacy:
    • Agree: Feeling overwhelmed with your financial situation?
    • Promise: We can help you regain control and achieve financial freedom.
    • Preview: Learn our proven strategies and preview the path to a secure financial future!
  3. Childcare services:
    • Agree: Struggling to find reliable childcare services?
    • Promise: We know how important it is to find trusted and caring providers.
    • Preview: Discover our network of experienced and background-checked caregivers and preview the peace of mind we offer!

Pros:

  • Builds rapport and connection with the reader by acknowledging shared experiences or challenges.
  • Makes a clear promise and sets expectations upfront.
  • Offers a preview of what the reader can expect.

Cons:

  • Relies heavily on personalization and understanding the target audience.
  • May require additional creativity to keep the promises and previews engaging.

Perceptions:

  • The APP framework focuses on establishing a connection with the reader by finding common ground and setting expectations.
  • It helps build trust and offers a glimpse into the benefits or experiences they can anticipate.

Use Cases:

  • Sales emails
  • Landing pages
  • Introduction or welcome messages

How to Apply the APP Framework?

  1. Identify a common challenge or issue that the reader can relate to.
  2. Acknowledge their experience and build agreement.
  3. Make a clear promise or offer that addresses their needs or desires.
  4. Provide a preview or glimpse into the benefits, solutions, or experiences they can expect.

#7 Before-After-Bridge

The Before-After-Bridge framework emphasizes the transformation or changes the reader can experience, highlighting the contrast between their current situation (before) and the desired outcome (after).

Examples:

  1. Productivity apps:
    • Before: Life without our productivity app is chaotic, disorganized, and overwhelming.
    • After: Experience a streamlined work process, increased efficiency, and a sense of accomplishment.
    • Bridge: Unlock your true potential with our productivity app today!
  2. Fashion:
    • Before: Imagine struggling to find the perfect outfit for every occasion.
    • After: Picture a wardrobe filled with stylish, versatile pieces that make you feel confident and put-together.
    • Bridge: Bridge the gap and upgrade your style with our curated fashion collection!
  3. Dieting & Weight Loss:
    • Before: Tired of endless diets and no results?
    • After: Imagine a sustainable approach to weight loss that fits your lifestyle and delivers long-lasting results.
    • Bridge: Bridge the gap and transform your health with our personalized nutrition program!

Pros:

  • Demonstrates the transformation or change the reader can experience.
  • Highlights the contrast between the reader’s current situation and the desired outcome.
  • Creates a sense of aspiration and motivation.

Cons:

  • Can sometimes oversimplify complex problems or solutions.
  • May require additional storytelling to make the before-after transition compelling.

Perceptions:

  • The Before-After-Bridge framework is effective in creating a compelling narrative around transformation and improvement.
  • It appeals to the reader’s aspirations and creates a desire for change.

Use Cases:

  • Sales pages
  • Transformational stories
  • Personal development content

How to Apply the BAB Framework?

  1. Paint a clear picture of the reader’s current situation or problem (before).
  2. Highlight the desired outcome or transformation they can achieve (after).
  3. Bridge the gap by offering your product, service, or solution as the means to achieve the desired outcome.

#8 STAR: Situation, Task, Action, Result

The STAR framework approaches copywriting from a problem-solving perspective. It describes the situation or problem, the Task at hand, the Action taken to address the problem, and the Result achieved.

Examples:

  1. Digital Marketing Firm:
    • Situation: In a cluttered digital marketplace, it’s challenging for businesses to stand out.
    • Task: Boost your online visibility and drive organic traffic.
    • Action: Take advantage of our SEO services to optimize your website.
    • Result: Witness significant growth, outrank your competitors, and dominate your industry!
  2. Project Management:
    • Situation: Inefficient project management leads to missed deadlines and decreased productivity.
    • Task: Streamline your workflow and improve project management.
    • Action: Implement our project management software to track tasks and collaborate effectively.
    • Result: Experience improved team coordination, timely project delivery, and increased efficiency!
  3. Productivity:
    • Situation: Outdated technology hinders business growth and productivity.
    • Task: Upgrade your IT infrastructure for seamless operations.
    • Action: Partner with our IT experts to modernize your systems and secure your data.
    • Result: Unlock enhanced efficiency, increased productivity, and better cybersecurity!

Pros:

  • Approaches copywriting from a problem-solving perspective.
  • Provides a clear structure for showcasing the value of a product/service.
  • Emphasizes tangible results or outcomes.

Cons:

  • May require additional storytelling or creativity to make the situation and task relatable.
  • Requires clear and measurable results to demonstrate effectiveness.

Perceptions:

  • The STAR framework is effective in presenting a problem and highlighting the steps taken to address it.
  • It emphasizes the results and benefits achieved through the use of a product or service.

Use Cases:

  • Case studies
  • Success stories
  • Product testimonials

How to Apply the STAR Framework?

  1. Describe the specific situation or problem the reader faces.
  2. Outline the task or goal that needs to be accomplished.
  3. Present the action or solution that addresses the task.
  4. Highlight the positive results or outcomes that were achieved.

#9 Problem-Agitate-Solve

The Problem-Agitate-Solve framework addresses the reader’s pain points by identifying the problem, agitating it to create a stronger emotional response, and presenting a clear solution to alleviate the problem.

Examples:

  1. Productivity:
    • Problem: Tired of tangled cords that slow you down and hinder productivity?
    • Agitate: Don’t let cable chaos hold you back.
    • Solve: Experience the freedom of wireless charging.
  2. Healthy Living:
    • Problem: Struggling to lose weight and maintain a healthy lifestyle?
    • Agitate: Excess weight can impact your confidence, energy levels, and overall well-being.
    • Solve: Achieve your weight loss goals with our personalized meal plans and expert guidance.
  3. Organizing & systems:
    • Problem: Overwhelmed by clutter and disorganization?
    • Agitate: Disorganized spaces can cause stress, hinder productivity, and waste valuable time.
    • Solve: Transform your space with our organizational tools and systems.

Pros:

  • Acknowledges and agitates the reader’s pain points effectively.
  • Creates a stronger emotional response and sense of urgency.
  • Offers a clear solution to alleviate the problem.

Cons:

  • Can be challenging to strike the right balance between agitation and empathy.
  • Requires careful execution to avoid sounding manipulative or overly negative.

Perceptions:

  • The Problem-Agitate-Solve framework addresses the reader’s pain points directly and presents a solution.
  • It creates a sense of urgency and motivation to take action.

Use Cases:

  • Sales pages
  • Landing pages
  • Problem-solving blog posts

How to Apply the PAS Framework?

  1. Identify the reader’s pain points or problems.
  2. Agitate the problem by highlighting the negative consequences or frustrations.
  3. Present a solution that directly addresses the problem and offers relief.
  4. Emphasize the benefits and value of the solution to motivate the reader to take action.

Want to dominate serps? Hire me to write for your product. Book a discovery call right now.

Free Discovery Call

#10 PASTOR: Problem, Amplify, Solution, Testimonials, Offer, Response

The PASTOR framework addresses the reader’s problem, amplifies it to create a stronger emotional response, presents a solution, incorporates testimonials for social proof, makes an offer, and prompts a response from the reader.

Examples:

  1. Better Sleeping:
    • Problem: Struggling to sleep at night due to discomfort?
    • Amplify: Experiencing restless nights can impact your mood, energy levels, and overall well-being.
    • Solution: Experience the perfect balance of support and comfort with our memory foam mattress.
    • Testimonials: Hear what our satisfied customers have to say about their improved sleep quality.
    • Offer: Claim our limited-time offer for a free consultation.
    • Response: Start your journey towards a healthier, happier you today!
  2. Organizing Your Life:
    • Problem: Feeling overwhelmed by clutter and disorganization?
    • Amplify: A cluttered environment can contribute to stress, anxiety, and decreased productivity.
    • Solution: Transform your space with our organizational tools and systems.
    • Testimonials: Discover stories of how our customers achieved a clutter-free and peaceful environment.
    • Offer: Unlock a 20% discount on your first order.
    • Response: Take the first step towards an organized and stress-free life today!
  3. Gifting Ideas:
    • Problem: Struggling to find the perfect gift for your loved ones?
    • Amplify: Choosing the right gift can be time-consuming and stressful.
    • Solution: Discover unique and personalized gift options at our store.
    • Testimonials: Read heartwarming stories of how our gifts brought joy to customers.
    • Offer: Enjoy free gift wrapping on all orders.” Response: “Find the perfect gift and create unforgettable moments today!

Pros:

  • Amplifies the reader’s problem to create a stronger emotional response.
  • Uses testimonials to provide social proof and build credibility.
  • Includes a clear offer and call-to-action for immediate response.

Cons:

  • May require additional effort to gather and showcase relevant testimonials.
  • Requires a balance between problem amplification and solution presentation to avoid overwhelming the reader.

Perceptions:

  • The PASTOR framework is effective in capturing the reader’s attention, amplifying their problem, and offering a compelling solution.
  • It leverages social proof and provides a clear call to action to drive response.

Use Cases:

  • Sales pages
  • Landing pages
  • Advertising campaigns

How to Apply the PASTOR Framework?

  1. Identify the reader’s problem or pain points.
  2. Amplify the problem by highlighting the negative consequences or frustrations.
  3. Present a clear solution that directly addresses the problem.
  4. Incorporate testimonials or customer stories to build credibility.
  5. Make a compelling offer that adds value.
  6. Prompt a response or call-to-action from the reader.