Growing a SaaS is tough. You’ve got a great product, but nobody’s buying. Your website traffic is decent, but conversions are low. You’re pouring money into ads, but they’re not paying off.

Sound familiar? The problem might be your copy. Good copy isn’t just words on a page. The secret sauce turns browsers into buyers, visitors into email subscribers, and casual scrollers into loyal followers.

But here’s the thing: writing copy that works is a skill. And if you’re not nailing it, you’re leaving money on the table.

If you’re a SaaS founder who wants to leverage the Internet to make sales, this post is for you. The only requirement for the copywriting tips mentioned in this post is business acumen/understanding and knowing everything about the target audience.

If you understand your audience but cannot crush your business goals, the problem will likely be a lack of copy that converts.

Ready to change that? Let’s dive into 40 copywriting tips that’ll help you stop struggling and start making more revenue.

Does this define you?

1. Is your email list growing slower than a snail on vacation?
2. Do your ads feel like they’re invisible to your target audience?
3. Do you break into a cold sweat when writing a product description?
4. Are your website visitors bouncing faster than a kid on a trampoline?
5. Have you ever lost a sale because your copy didn’t quite hit the mark?
6. Ever feel like you’re shouting into a void when you post on social media?
7. Do you copy your competitors’ words because you’re unsure what to say?
8. Are you constantly second-guessing every word you write for your SaaS?
9. Is your conversion rate lower than your mobile’s battery at the end of the day?
10. Have you ever stared at a blank page for hours, trying to write an ‘About Us’ section?

If you nod along to any of these, you’re leaving money on the table. Good copy isn’t just nice to have – it’s the difference between struggling and thriving online.

Related: Content writing framework I use to hook readers on my blog

Why does a good copy work?

Picture this: You’re scrolling through your feed, half-bored, when suddenly something catches your eye. It’s like this ad is reading your mind. It’s talking about that nagging problem you’ve been dealing with for months. You lean in, intrigued.

That’s the power of good copy. It grabs attention in a world of noise.

But here’s the problem: Most businesses are shouting into the void. They’re talking about features, using jargon, and wondering why no one’s listening.

The solution? Copy that speaks directly to your customer’s pain points. It’s not about being clever or cute. It’s about understanding what keeps your customers up at night and showing them you’ve got the answer.

A good copy should:

• Create a perception, build trust & make the reader visualize
• Get people to open emails & take the action mentioned in the email
• Perform better than others on social media, where people are highly distracted
• Web copy should convert impressions to clicks on search and then convert to the business goal(s)

Good copy works because it taps into emotions and paints a picture of a better future. Take Airbnb’s “Belong Anywhere” campaign. It’s not selling rooms; it’s selling experiences, connections, and memories.

When your copy resonates, it builds trust. It shows that you get it. When customers feel understood, they’re more likely to buy, subscribe, or follow.

These aren’t “just another set of tips” – they’re battle-tested strategies that’ll make your SaaS stand out in a crowded market.

So, stop talking about your product and start talking about your customers’ problems and how you solve them. That’s how good copy turns browsers into buyers.

 

 

How to write a good copy?

Forget what you think you know about copywriting – these tips will flip the script and help you connect with your audience on a whole new level.

Whether you’re a copywriting newbie or a seasoned pro, there’s something here that’ll give your SaaS messaging a serious edge.

These aren’t just tips – they’re your secret weapon for turning tire-kickers into loyal customers and brand advocates.

Think of this as your cheat sheet for writing copy that doesn’t just sell but builds a tribe around your SaaS product.

Here are 40 copywriting tips that will help you turn traffic across channels into sales.

#1 Frame your SaaS as an opportunity for transformation

Why it works: This positions your product as empowering rather than just another tool to buy.
Example: “Transform your team’s productivity with [Product Name].”

#2 Write conversationally, like you’re chatting with a friend

Why it works: It makes your copy more relatable and easier to digest.
Example: “Hey there! Struggling with project deadlines? We’ve been there too.”

#3 Use “you might be” statements to address various pain points

Why it works: It allows readers to self-identify with problems without feeling singled out.
Example: “You might be wasting hours on manual data entry…”

#4 Highlight your unique approach instead of claiming to be “better”

Why it works: It differentiates you without direct comparisons that can feel boastful.
Example: “The only project management tool with built-in AI assistance.”

#5 Position your SaaS as solving an urgent problem

Why it works: It creates a sense of immediacy and necessity.
Example: “Stop losing customers due to slow response times – start using [Product] today.”

#6 Focus copy on end results users will achieve

Why it works: It helps prospects envision the positive impact on their business.
Example: “Increase sales by 30% with our automated lead nurturing.”

#7 Create user personas and write directly to one ideal customer

Why it works: It makes your copy feel personalized and targeted.
Example: “Attention startup founders: Streamline your hiring process in 3 easy steps.”

#8 Educate prospects about your product category

Why it works: It establishes you as an expert and helps users understand the need.
Example: “Why every growing business needs a customer feedback loop”

#9 Provide valuable insights instead of pushy sales pitches

Why it works: It builds trust and positions you as a helpful resource.
Example: “5 ways to improve your team’s communication (hint: our tool helps with #3).”

#10 Empathize with customer challenges without blame

Why it works: It creates a connection and shows you understand their struggles.
Example: “We know managing remote teams is tough. That’s why we created [Product].”

#11 Craft separate messaging for novices and experienced users

Why it works: It ensures your copy resonates with readers at different knowledge levels.
Example: “New to project management? Start here. / Power user? Check out our advanced features.”

#12 Use compelling statistics to grab attention

Why it works: It adds credibility and creates urgency around the problem you solve.
Example: “Did you know 68% of projects fail due to poor communication? Don’t be a statistic.”

#13 Cite reputable sources to boost credibility

Why it works: It lends authority to your claims and builds trust.
Example: “According to Gartner, businesses using our solution see a 40% increase in productivity.”

#14 Organize information into scannable lists

Why it works: It makes your copy easier to digest and remember.
Example: “3 reasons why [Product] is essential for growing startups.”

#15 State problems clearly without exaggeration

Why it works: It shows honesty and helps readers quickly identify if you’re addressing their needs.
Example: “Spending too much time on invoicing? We can help.”

#16 Introduce new terminology to frame the problem you solve

Why it works: It positions you as an innovator and gives customers language to advocate for your solution.
Example: “Eliminate ‘data silos’ with our integrated platform”

#17 Highlight the consequences of inaction

Why it works: It creates urgency and motivates action.
Example: “Don’t let another quarter go by with missed targets. Start using [Product] now.”

#18 Emphasize benefits over technical features

Why it works: It helps prospects understand the real-world value of your solution.
Example: “Work smarter, not harder – automate your workflow with [Product].”

#19 Offer guarantees to reduce perceived risk

Why it works: It lowers the barrier to trying your product.
Example: “30-day money-back guarantee – love it or your money back”

#20 Use social proof to build credibility

Why it works: It leverages the power of others’ experiences to persuade.
Example: “Join over 10,000 happy customers who’ve streamlined their operations with [Product]”

#21 Create a sense of exclusivity

Why it works: It makes prospects feel special and increases perceived value.
Example: “Limited spots available for our beta program – apply now.”

#22 Use power words to evoke emotion

Why it works: It creates a stronger connection and motivates action.
Example: “Revolutionize your customer service with our AI-powered chatbot.”

#23 Address common objections preemptively

Why it works: It overcomes hesitations before they become barriers.
Example: “Worried about the learning curve? Our intuitive interface gets you up and running in minutes.”

#24 Use analogies to explain complex features

Why it works: It makes technical concepts more relatable and easier to understand.
Example: “Think of our platform as a Swiss Army knife for your marketing team.”

#25 Incorporate storytelling elements

Why it works: It engages readers and makes your message more memorable.
Example: “Meet Sarah, a founder who doubled her startup’s growth using [Product].”

#26 Use curiosity-inducing headlines

Why it works: It compels readers to learn more.
Example: “The hidden reason your team’s productivity is tanking (and how to fix it).”

#27 Highlight time-saving benefits

Why it works: It appeals to busy professionals looking to optimize their work.
Example: “Reclaim 10 hours a week with our automated reporting tool.”

#28 Use before-and-after scenarios

Why it works: It vividly illustrates the transformation your product offers.
Example: “Before: Chaotic project management. After: Streamlined collaboration and on-time delivery.”

#29 Incorporate user-generated content

Why it works: It provides authentic testimonials that resonate with prospects.
Example: “See what our users are saying about [Product] on Twitter.”

#30 Use scarcity tactics ethically

Why it works: It creates urgency without being manipulative.
Example: “Early bird pricing ends in 48 hours – upgrade now and save 20%.”

#31 Highlight integration capabilities

Why it works: It shows how your product fits into existing workflows.
Example: “Seamlessly connects with Slack, Trello, and 50+ other tools you already use.”

#32 Use metaphors to explain your value proposition

Why it works: It makes your offering more tangible and memorable.
Example: “We’re the traffic control tower for your business operations.”

#33 Address different stages of awareness

Why it works: It ensures your copy resonates with prospects at various stages of the buying journey.
Example: “New to CRM? Start here. / Ready to switch? See how we compare.”

#34 Use power verbs to inspire action

Why it works: It creates a sense of momentum and encourages engagement.
Example: “Supercharge your sales pipeline with our AI-powered lead scoring.”

#35 Incorporate data visualization

Why it works: It makes complex information more digestible and impactful.
Example: “See how our customers achieve 99.9% uptime [insert graph]”

#36 Use the PAS (Problem-Agitate-Solve) formula

Why it works: It creates emotional resonance before presenting your solution.
Example: “Drowning in customer support tickets? It’s costing you more than you think. Here’s how [Product] can help.”

#37 Highlight ease of implementation

Why it works: It addresses concerns about adoption and onboarding.
Example: “Get set up in under 5 minutes – no coding required.”

#38 Use contrast to emphasize your unique value

Why it works: It clearly differentiates you from alternatives.
Example: “While others offer generic solutions, we tailor our platform to your specific industry needs.”

#39 Incorporate aspirational language

Why it works: It taps into prospects’ desires for growth and improvement.
Example: “Join the ranks of industry leaders – power your business with [Product].”

#40 Use the “even if” technique to overcome objections

Why it works: It addresses concerns while emphasizing benefits.
Example: “Boost your team’s productivity even if you’re on a tight budget.”

Related: Copywriting framework to convert more visitors

Frequently asked questions

How can I make my copy more engaging and relatable to my audience?

To create engaging copy, focus on your audience’s pain points. Use the copywriting tips we’ve discussed to speak directly to their challenges. For instance, instead of listing features, describe how your product solves their problems. Use conversational language and avoid jargon. Remember, good copy feels like a one-on-one conversation, not a sales pitch.

What techniques can I use to boost my conversion rates with a better copy?

SEO copywriting tips can significantly improve your conversion rates. Use compelling headlines that include relevant keywords. Structure your content with clear subheadings to improve readability. Incorporate social proof, like customer testimonials, to build trust. Use strong calls-to-action that create urgency. Remember, SEO isn’t just about ranking – it’s about converting visitors once they land on your page.

Am I currently missing out on sales due to ineffective copywriting?

If your copy isn’t performing, you’re likely leaving money on the table. Look at your metrics. Low click-through rates on emails or high bounce rates on landing pages often indicate weak copy. Email copywriting tips can help here. Craft subject lines that spark curiosity. Make your email body concise and value-packed. Always include a clear call to action. If you’re not seeing the results you want, it’s time to revisit your copywriting strategy. Remember, effective copy doesn’t just inform – it persuades and motivates action.

Ready to dominate with improved copywriting?

Look, you’re not just growing a SaaS – you’re solving problems specific set of audience. How can your copy be generic?

Your SaaS is the answer to someone’s headache. But if your copy isn’t hitting home run, you’re leaving money on the table.

These tips aren’t just about writing prettier words. They’re about connecting, converting, and growing your SaaS.

Start small. Pick one tip that resonates with you and apply it to your next email, social post, or landing page. Test it. Tweak it. See what happens. You might be surprised at how a few well-chosen words can supercharge your marketing.

A good copy isn’t about being clever – it’s about being simple, clear, and compelling.