As an ecommerce business, you don’t need too much traffic from searches to make a decent number of sales.
It’s decent enough to keep the business afloat. Getting relevant traffic will mean high conversion rates & getting relevant traffic isn’t too difficult if done right.
By the end of this issue, you will be able to:
- Learn how to enhance product visibility
- Learn how to describe the product to search engines
- Learn how to optimize user experience for all products
Many e-commerce businesses struggle to stand out in the highly competitive online market. With countless similar products and services, it’s challenging to get noticed by potential customers.
The competition is fierce, and without an effective way to distinguish your products or services from the rest, your e-commerce business might be missing out on crucial sales opportunities.
That’s where structured data comes in. It’s like a secret weapon that allows you to present your products uniquely and compellingly to potential customers, increasing their chances of clicking on your listings.
Picture this: Your products are prominently featured in search results, complete with attractive images, star ratings, and essential details. This will make your listings more appealing and drive more potential customers to your site.
The solution lies in understanding and implementing structured data effectively. By structuring your product data for search engines, you can boost your visibility, enhance your search results appearance, and ultimately, drive more organic traffic and sales.
It’s a strategy that you can use for your e-commerce businesses to outshine your competitors.
If you’re just starting, focus on only 3 structured data properties. Let’s explore each of those, one by one.
Table of Contents
Step 1: Product
Product structured data provides detailed information about your products, such as name, description, brand, price, and availability. Implementing this markup ensures that search engines can display rich product results in SERPs, giving potential customers an immediate snapshot of what you offer.
When you use Product structured data, your product listings may appear with additional features like star ratings, pricing, and availability. These rich results make your products stand out in search results, improving click-through rates and potentially boosting sales.
Implementing Product structured data is a valuable SEO tactic for e-commerce businesses. It increases the visibility of your products in organic search results, allowing you to reach a broader audience and compete effectively with other online retailers.
Step 2: LocalBusiness
LocalBusiness structured data helps you provide critical business information to search engines. This includes details like the business name, address, phone number, opening hours, and more.
Implementing LocalBusiness markup is essential for local SEO. It enables your business to appear in local search results, including Google Maps, local pack listings, and voice search results, helping you attract nearby customers.
Accurate and consistent business information, thanks to structured data, builds credibility and trust with potential customers. It ensures that they can easily find your location, contact you, and visit your establishment.
Step 3: VideoObject
VideoObject structured data provides search engines with comprehensive details about your videos, such as the video’s title, description, duration, thumbnail, and upload date. This ensures that your videos are correctly categorized and displayed in search results.
Implementing this markup can result in rich video snippets in SERPs. These snippets often include video thumbnails, descriptions, and sometimes even view counts and video durations, making your content more appealing to searchers.
VideoObject structured data is a fundamental aspect of video SEO. It helps search engines understand the content of your videos, improving their visibility in video-specific search results, video carousels, and video hosting platforms.
Video Guide
If you’re just starting as an e-commerce brand, or want to get better than what you already are, consider implementing these tips for e-commerce sites.
Today’s action step →
- Use this tool to test your schema markup. If you don’t have any schema markups on your site, use this tool to create
SEO this week
- Last announcement for the Review update from Google is here
- Generative AI is now made available in more than 120 countries
- How to find Holiday season shopping deals in Google Chrome?
- Want to gift something this holiday season? Here are the top 100 gift-related searches
- ChatGPT is now available for all plus subscribers
Masters of SEO
- How to generate top-shelf content with budget constraints?
- How to diagnose lost SEO traffic? Ryan Jones answers
- Google’s SERP is becoming eCommerce. Here’s what you should know
- Local SEO: Google updates Business profile suspension appealing process
- Leveraging Generative AI for content creation [Whiteboard Friday]
How can I help you?
I put a lot of effort into coming up with a single edition of this newsletter. I want to help you in every possible way. But I can do only so much by myself. I want you to tell me what you need help with. You can get in touch with me on LinkedIn, Twitter, or email to share your thoughts & questions that you want to be addressed. I’d be more than happy to help.
Whenever you’re ready to dominate SERPs, here’s how I can help:
- Sit with you 1-on-1 & create a content marketing strategy for your startup. Hire me for consulting
- Write blogs, social posts, and emails for you. Get in touch here with queries (Please mention you found this email in the newsletter to get noticed quickly)
- Join my tribe on Twitter & LinkedIn where I share SEO tips (every single day) & teaser of the next issue of Letters ByDavey